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Bankwest - new account acquisition

Drive product diversity among existing Bankwest customers

Bankwest customers incentivsied to attend a Financial Health Check and receive a FREE 12 month magazine subscription, on selected top name titles

Australia

Via POS in branch, A1 eyelites in shopping malls and some radio advertising for regional areas

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Campaigns to date:

6,000

Consumers reached:

1.8 billion

(Since 2002)

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