Objectives:
To incite web users to participate in Citroën’s online survey on a dedicated website.
Mechanic:
Once customers completed the online the survey, they received a 241 cinema card which offered a free ticket for every ticket purchased in Gaumont-Pathé cinemas, one of France's largets cinema chains, for a whole year!
Results:
Thanks to this flagship reward, Citroën was able to drive a lot of traffic to its website and maximise their survey response rate.