Objectives:
This B2B campaign aimed to incentivise Estée Lauder sales teams in all their distribution networks.
Mechanic:
TLC Marketing rewarded Estée Lauser sales teams with a choice of exciting travel rewards:
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a free return flight to New York
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or a free night at a 3* hotel all over Europe
Results:
This proved to be a great reward which was perfectly in line with the brand's image and which engaged very well with the special sales teams.