Objectives:
To increase sales for Head & Shoulders' shampoo range.
Mechanic:
For any promotional pack purchased, the customer was offered a choice of experiences from any of the following completely free:
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One week gym pass
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Days out entry ticket to theme parks & family attractions (i.e. zoo’s, parks, adventure centers, farms, aqua parks, …)
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Skiing / water skiing session
Results:
The choice of many different rewards, for all different audiences, gave Head & Shoulders the opportunity to improve customer loyalty and attract new customers.