Objectives:
Kellogg’s main objective of this campaign is to increase product sells for cereals of children’s product range Choco Krispies, Honey Bsss Pops und Honey Bsss Loops.
Mechanic:
A spectacular offer with an unforgettable day for the family with a 2for1 entry for family attractions. Just buy a promotional pack, cut out the voucher from the packaging and redeem at the partner for one free entry
Results:
Having just barely started, the campaign has been so far received with positive feedback by the market, customers and partners alike.
Territories:
Germany, Austria, Switzerland
Communication:
POS, TV spot, online
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