Objectives:
To ensure sales uplift of Lagostina products during promotional period.
Mechanic:
The promotional campaign is structured into two different levels depending on the amount spent by consumers - the first level rewards with a free wellness experience. In case of further spent, consumers are given a free weekend stay at a countryside resort for two people.
Consumers simply need to download the voucher from dedicated micro website and send the active code with receipt to TLC, which finalizes the booking.
Communication:
POS and dedicated website.