Objectives:
To ensure uplift in sales of Lavazza“ 10 Espresso Coffee” booklet sold in AgipCafe’ points, while raising brand awareness.
Mechanic:
When purchasing a Lavazza “10 Espresso Coffee” booklet, consumer finds a voucher that needs to be filled and sent to TLC, together with the receipt. TLC will send the code that can be used on the dedicated website to order the 100 photo prints.
Communication:
AgipCafè POS and dedicated website.