Objectives:
Nokia wanted to incite their authorized dealers to sell the new nokia‘music download’, ‘navigation’ and ‘messaging’ services in addition to the Nokia handsets.
Mechanic:
The target group for this campaign were the authorized Nokia retailers and their employees.
This campaign was unique as it was based on a point collection mechanic: for every additional service sold to a consumer, the salesperson would receive a certain amount of points, which they were able to collect and redeem against various rewards.
They could chose from a 241 cinema card, fuel vouchers or even a freeEuropean free flight!
Results:
The campaign is still running.