Objectives:
Support the new product Benefibra Fiber Drink launch and create immediate awareness around the brand.
Mechanic:
When purchasing 3 packs of 6 bottles Benefibra Fiber Drink, the consumer receives a pre-voucher in store. Pre-vouchers can also be found on the dedicated website and in the Free Press. It needs to be filled out and sent to TLC together with the receipt. TLC will then send the active voucher to the consumer that can be used to book the chosen experience with the help of the Concierge department.
Communication:
Pre-vouchers, Vouchers, POS and Dedicated website.