Objectives:
Reward moms who take care of their babies by feeding them with Nutribén with an experience of beauty and wellness or baby clothing discounts.
Mechanic:
With the purchase of four 250g Nutribén jars the consumer receives a voucher.
Communication:
Campaign communicated at POS with stoppers, stickers, advertisements in magazines and through the brand's website. Promotional period from January 31st to August 31st, 2011.