Objectives:
For the third year in a row, Kellogg’s ® launches Funpark promotion which aims to both increase the sell-out and raise brand awareness.
Mechanic:
Consumer purchasing a Coco Pops ® Rice Krispies and Frosties during promotional period finds a 2x1 Funpark Entry ticket on pack, which simply needs to be cut and shown to venues taking part to the promotional campaign. Consumer can find out more details on venues and locations simply by logging to the dedicated website.