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Fly to New-York with SFR

  • voucher & posters: SFR return flight to New-York promotion
  • voucher & posters: SFR return flight to New-York promotion
  • Offer : SFR return flight to New-York promotion

Objectives:

SFR, France's second largest phone operator, wanted to boost contract subscriptions for the new « Illymithics 3G+ » mobile phone plan.

Mechanic:

The first 1000 subscribers received a booking voucher for a free return flight to New-York.

Results:

It was a successful promotion for SFR who found the world geled perfectly with their young target market. This offer engaged with a lot of people and gave SFR the opportunity to create a buzz around the new mobile phone plan.

Territories:

France

Communication:

Vouchers

In-Store promotion

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