Objectives:
To increase sales of pack of Super Bock Mini (20cl) by creating a diversified reward of high perceived value, that adds value to the product and connects the purchaser to the brand.
Mechanic:
From January 15th until March 15th 2011 with every purchase of a pack of 24 Super Bock 20cl, the consumer can register via the dedicated website within 7 days and will receive the voucher/be booked by TLC by sending the form, proof of purchase and area from the pack to TLC.
Communication:
Campaign communicated at POS through leaflets, stand-ups and online.