Objectives:
Promotional offer used to push the purchase of THQ's new game 'Lego Pirates of the Caribbean' through JB HI-FI stores, from its release date
Mechanic:
Customers purchasing the game where provided with their reward flyer at the point of purchase. This flyer contained a unique code for customers to use via the promotional website, to redeem their 2 for 1 Movie vouchers
Communication:
Via promotional leaflets in store