Objectives:
Acquisition campaign designed to recruit new customers to TRUenergy
Mechanic:
Recruited through the ‘door knocker’ channel; new TRUenergy customers may choose one promotional reward, from a choice of four, when signing up to receive TRUenergy supply.
- Blu Ray Player
- Soniq Digital Camera
- One night Hotel Break
- 2 for 1 Movie offer for 12 months
Rewards mailed out to customers.
Results:
Dramatic increase in speed and volume of new customers, coupled with lower churn levels
Communication:
Through the door knocker channel only
Promo live 28.02.2011 and 10.06.2011.