Objectives:
Increase weight of purchase
Mechanic:
Collect 2 codes from Yazoo bottles and receive a "2 for 1" European flight.
Communication:
Promotion launched in January 2010 and was live for 2 months across 14 million packs. Campaign was delivered on-pack, online and supported by a £4million “Take-Off with Yazoo” advertising campaign with T.V commercial. Further noise was created through use of social media.