The TLC heritage is over 50 years old – since 1954
TLC’s heritage dates back to 1954. It all started with the creation of the Luncheon Voucher in 1954 by Frank True, which was the first staff incentive of its kind in the world. It went on to become a way of life in the UK with most of the working population being given Luncheon Vouchers with their pay packet. Frank went on to innovate the Cleaning Token in 1970 (the first uniform cleaning voucher for the Public Utilities sector such as the Police & Fire brigade) and launch Dolphin Vacation Vouchers (the travel incentive voucher company) in 1980. Frank then created the sales promotion voucher scheme, which became the springboard to launching the Corporate Travel and Leisure Club (CTLC) in 1985. The scheme specialised in staff and consumer incentives for leading companies such as Dixons and included free flights & hotels with Hilton in 1986, plus many more innovative rewards .
In 1991, Frank’s son, Nick True, TLC’s Founder and Chairman, followed in his father’s footsteps and started TLC, which focused on consumer marketing. Alec Johnson became Nick's business partner in 1993.
TLC’s first consumer Sales Promotion was the ground breaking Great British Breaks for Comet in 1993, followed by the Sunday Times Club, which ran from 1993 to 1995 and gave its 250,000+ members a variety of lifestyle discounts. The turning point for TLC came when it pioneered the first completely free-to-consumer incentive. Devising a text-and-win campaign for the One2One mobile operator, TLC gave customers a choice of 10 free lifestyle rewards. The campaign was a massive success and transformed TLC and the Sales Promotion industry forever.
Since then, TLC Marketing Worldwide has become one of the world's leading marketing agencies with 19 offices in 15 countries worldwide and consistently pioneers innovative marketing campaigns for hundreds of brands around the world every year.
Today, TLC employ over 150 amazing people who pioneer daily, across the globe.