TLC is kicking off the new Kellogg’s Feast of Football on-pack promotion, which will run from April until July 2010. The promotion will offer shoppers outstanding value for money and the perfect way to feel the football fever sweeping the nation this summer.
The promotion will drive repeat purchase with unique pack codes redeemable for superb football related prizes including football ringtones, free 5-a-side football pitches, discount replica shirts, soccer school lessons, discount training equipment and more. For those of us that want to switch off from football mania, there are also some great rewards for non-football fans including a free massage, a month’s free gym pass and free Sky+ HD.
Gemma Lovelock MD of TLC Marketing UK said, “TLC is very proud of this promotion. We worked hard with Kellogg’s to make sure there is a consumer reward with each pack, something that will appeal to all - engaging with consumers and adding loyalty, launching the nations football mania.”
Promotions manager at Kellogg’s, Debbie Thomas, said, “Whether we like it or not, football is going to be well and truly on the national agenda this year. With the Feast of Football promotion, shoppers can really get into the spirit of things by getting hold of some fantastic football related prizes for a fraction of the usual retail price. There really are some great savings to be enjoyed.”
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