Objectives:
Generate traffic for the grand opening of new bank branches in Texas. Also, increase sign up and activation of remote deposit scanner accounts for small businesses.
Mechanic:
Simply sign up and activate your account and customer received a voucher for a free companion airline ticket booked by a TLC travel agent.
Results:
Met all client expectations and increased traffic for new branches.
Territories:
Texas, concentrated in Houston, Dallas and San Antonio
Communication:
Direct Mailer that went out to 30,000 households.
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