Objectives:
Drive frequency of travel among existing Amtrak Guest Rewards members. Increase awareness of Acela Express Services between Boston and Washington D.C.
Mechanic:
Buy two Acela Express tickets and receive a free round of golf and beauty treatment. Vouchers redeemable at participating golf courses and spas.
Results:
A lift of 40% more subscribers to Amtrak's Guest Rewards program.
Territories:
North Eastern United States
Communication:
Newsletter and website ad.
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