Objectives:
Drive awareness and trial of Appletiser
Mechanic:
Campaign promoted via outdoor ambush marketing programme at the main transit hubs in Sydney and Melbourne.
Customers at Wynyard, Martin Place, Bondi Junction and Federartion Square hubs were awarded a free trial size bottle of Appletiser and a Lucky Draw card. Customers invited to purchase Appletiser in order to claim their Lucky Draw prize, using their card code on the promotion website
Prizes included FREE pamper treats, dance lessons, personal trainer session and yoga classes
Territories:
Australia - Sydney and Melbourne
Communication:
Via outdoor ambush marketing programme at Sydney and Melbourne's prinicpal transport hubs