Objectives:
Increase sales of Aquafresh toothpastes in a specific retailer.
Mechanic:
When the consumer purchases an Aquafresh toothpaste, he can choose a prize amongst a selection that includes a free week at the gym, a free week of pilates and a Personal Trainer session.
A pre-voucher can be found in store and needs to be filled and sent to TLC together with a receipt. TLC Personal Concierge Department will then finalize the booking.
Communication:
In store promotion: posters, stoppers, floorminder, crowner, dedicated website.