Objectives:
Increase the account opening among youth with a sponsorship that rewards the new client and the sponsor.
Mechanic:
For all new current accounts opened, the new customer referred and the referee would both receive a “2for1” cinema card which offers one free ticket for every ticket purchased in Gaumont-Pathé cinemas, one of France's largest cinema chain, for a whole year!
Results:
BNP Paribas saw a high rate of return for this new customer aquisition promotion with an exclusive double reward which was adapted to their young target audience.