Objectives:
All consumers purchasing DAILIES® AquaComfort Plus™ 30 and 90 set of contact lenses are taking part in the campaign.
Mechanic:
When purchasing the product, the consumer finds a code that can be used to log on to the dedicated website. Each product contains a code and each code gives the possibility to accumulate points which are valid towards reaching different set of prizes. When consumer reaches the target for the chosen prize, an active voucher for booking and reservation can be downloaded from the dedicated website.
Communication:
Prevoucher, Voucher, Packaging, POS and Dedicated website.