Objectives:
To increase sales of Dan’Up, Activia and Corpos Danone yogurts during the promotional period and to create a campaign strongly associated with the concept “Danone helps saving”.
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Mechanic:
In every yogurt pack, the consumer had a voucher with a unique promotional code that entitled them to: 2,5€ discount in BP Ultimate Fuel once they had filled up their tanks with at least 35lt or 10€ in free Vodafone Phone Calls.
Communication:
Campaign communicated on the POS, online and on TV ads and delivered on-pack.
From the 7th September 2009 until the 5th November 2009.
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