Objectives:
HP wanted to increase sales of the new HP-G62 Notebook and generate a very special purchasing experience for the consumer.
Mechanic:
By purchasing one of the pomotional notebooks, the consumer would receive a free 3- course surprise menu in absolutely any restaurant he or she chose to go to!
There was no limitation in the choice of the restaurant - this was trully an amzing offer. The campaign mechanic was a wow-wow-mechanic which is very successful for customer-loyalty programs.
Results:
From the very first beginning, the campaign caused strong attention on the product.