Objectives:
Promote and Boost sales for the HTC mobile phones range.
Mechanic:
For a HTC mobile phone purchased (among the selection), the consumer receives a booking voucher for a return flight to the US or a Hotel night.
Results:
The promotion was a huge success with an attractive choice of rewards. HTC promoted its new range with an efficient communication plan. Customers were very surprised and satisfied by the offer and the choice among several destinations.