Objectives:
Increase sales of Kellogg’s Coco Pops products range, introducing emotional consumer incentives that are in line with the brand and strongly appeal to its target audience.
Mechanic:
Consumer purchases a product from the range and finds the 2x1 Fun Parks Voucher on the box – then simply checks Kellogg’s website or contact TLC Milan for further information on available parks and presents the voucher at the door.
Communication:
Voucher, Dedicated Website