Objectives:
To increase sales and average basket spend of Levi's products. Levi's also wanted to reinforce their brand positioning and image.
Mechanic:
Customers who spent over 120€ on Levi’s products during the promotional period, Levi's would offer a free festival music pass, which entitled the consumer to a free festival entry amongst a wide selection of participaing music venues and events.
Results:
This reward proved to be a fantastic fit with Levi’s customers.