Objectives:
To ensure uplift in sales of Barbie and Hot Wheels toys during promotional period.
Mechanic:
Consumer purchasing a Barbie “ I Can Be” or “ Fashionistas” or a Hot Wheels toy immediately receives a prize of choice amongst a selection that include: a week of dance classes or a 2x1 entry in Fun Parks and a week of sport classes or a free entry in an Adventure Park.
Communication:
POS, pre-voucher, voucher.