Objectives:
Offer a relaxing experience to mums who are worried about their pregnancy and use products specially developed for them.
Mechanic:
Moms who buy two creams of the 9 Months line receives a voucher directly in the pharmacy.
Communication:
Campaign communicated in pharmacies with stickers and vouchers, also through the website of the campaign. Promotional period from January 2nd to April 30th, 2011.