Objectives:
Create awareness of the new Impress services and increase spend levels.
Mechanic:
Once customer made a qualifying purchase, store manager provided customer with a voucher. The voucher guided the customer to a branded website with information on how to redeem their reward.
Results:
Met all client expectations!
Communication:
In-store, magazine inserts, internet banners, credit card inserts, e-mail and OfficeMax landing webpage