Objectives:
To boost sales of Nivea for Men products during promotional period and incentivate multiple purchases.
Mechanic:
Consumers purchasing at least 2 Nivea for Men products during promotional period receive a 6 months free subscription to a magazine of choice.
Pre-voucher is found in stores - it needs to be filled in with indication on magazine of choice and sent to TLC together with receipts. TLC Concierge will then finalize subscription.