Objectives:
A member get member campaign that motivates consumers to introduce friends to Fitness First.
Mechanic:
A campaign that rewards consumers that get friends to subscribe to a Fitness First gym.
Consumers can choose amongst a wide range of rewards including: a 2x1 cinema card ( valid for 3 months) , a 6-months free magazine subscription, 100 free digital photos prints or an estreme-sport experience.
Communication:
On site at Fitness First Gyms and website.