Objectives:
The fifth campaign realized by TLC Italy for the brand which aims to ensure uplift in sales of ironing products Steamim, Pro Master and Focus.
Mechanic:
Consumers purchasing a Rowenta ironing product during promotional period receive a FREE three month subscription to Mediaset Premium (pay TV) which gives previews on movies, tv series and documentaries. Leaflets and prevouchers are available in stores.
Communication:
In store materials, totem, leaflets and prevouchers.
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