Objectives:
To increase uplift in sales of Samsung MP4s (several models).
Mechanic:
Consumer buys a Samsung MP4 during promotional period and receives a free flight to a European capital of choice (Amsterdam, Barcelona, Berlin, London, Madrid, Paris and more). A pre-voucher can be found in stores or downloaded from the dedicated website and needs to be filled in and sent to TLC together with receipt. TLC Concierge Department will assist with finalizing the booking.
Communication:
Instore promotion: stickers and posters, displays, leaflets.