Objectives:
SFR, France's second largest phone operator, wanted to boost contract subscriptions for the new « Illymithics 3G+ » mobile phone plan.
Mechanic:
The first 1000 subscribers received a booking voucher for a free return flight to New-York.
Results:
It was a successful promotion for SFR who found the world geled perfectly with their young target market. This offer engaged with a lot of people and gave SFR the opportunity to create a buzz around the new mobile phone plan.