Objectives:
A campaign geared towards a young on-the-go audience. YAZOO wished to increase awareness amongst the UK flavoured milk consumer market to drive sales during the summer period. Utilising the growing online music trend the Shake to the Beat campaign aims to appeal to a wide demographic with focus on 18-30 year old consumers.
Mechanic:
Maintaining the online focus a unique code is included on every bottle of YAZOO, consumers are directed to the bespoke Shake to the Beat microsite to redeem a song of their choice from the vast Napster library.
Communication:
Delivered on 14 million bottles across the UK with POS and online support
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