Objectives:
To ensure uplift in sales of Toshiba Notebook during promotional period, with a campaign of great impact during Football World Cup.
Mechanic:
Consumer purchasing a Toshiba Notebook gets a free flight A/R to a destination of choice amongst: US, EUROPE or SOUTH AFRICA. Consumer finds the booking form on the dedicated website, fills it in and sends it to TLC together with the receipt. TLC will then send an active code that can be used to finalise the booking on the website, with the help of TLC Personal Concierge.
Communication:
ADV, POS, dedicated website.