Objectives:
To increase the sales of Lipton Línea products during the promotional period.
Mechanic:
For the purchase of 4 Lipton Línea bottles or 1hot tea, the consumer receives a voucher to enjoy a zen experience, a sport experience, a beauty treatment or a nutrition session.
Communication:
Campaign delivered online and communicated in the POS, press, radio and internet.
From April to September 2010.