Objectives:
Weight Watchers is an international company that offers various dieting products and services to assist weight loss and maintenance.
Campaign devised to drive referrals and new members across Australia and New Zealand
Mechanic:
New members awarded a repeat use 2 for 1 Movie Pass for 3 months.
Members referring their friends are awarded a FREE pamper treatment.
Territories:
Australia and New Zealand
Communication:
Posters, In-house Magazine, Internal WW meetings, 4 microsites
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