Welcome to TLC Australia

  • TLC Marketing consumer promotions

    Switch. Save. Win. AGL Energy's largest and most aggressive Australian wide retail promotion, incentivizing prospective customers

  • Youi rewards app

    In an industry first, YouiRewards offers a host of great rewards from participating partners, including Event Cinemas, Flight Centre, Ticketek, Hungry Jacks and more!

  • Mumbrella Asia Awards

    TLC Marketing Worldwide are proud to be a finalist for the 'APAC Speciality Agency of the Year' category at the Mumbrella Asia Awards.

 Latest posts

[Job Vacancy] Senior Art Director

art director, job vacancy, careers

We are looking for a bright, ambitious ideas-led creative to lead and build our creative team, turning it into an award winning business.

The ideal candidate will have lots of energy with a ‘start-up’ mentality, a fully integrated communications portfolio which is full of innovative ideas, both in terms of promotional mechanics, campaign positioning and executions.

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Dirt is Good...

Rinso Unilever Rewards Campaign

Global rewards and promotional agency, TLC Marketing, has joined forces with Rinso [a Unilever brand] to deliver their bespoke ‘Let’s Play’ campaign in Indonesia.

Rinso approached TLC Marketing with 3 main objectives:

1.              Reassure the customer that they’ll be getting the best quality, have made the best decision and they’re in safe hands with Rinso

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Insurance is boring


Insurance can be boring, which means that it is hard to engage customers and keep them interested in your brand.

But it doesn’t have to be…

In just 2 minutes and 39 seconds, you'll find out that insurance can be fun and engaging...just watch this video: http://bit.ly/2mhj3GJ

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Case Study: Mad Mex 'Deadly Days'

mad mex

Mad Mex is an Australian chain of Tex-Mex-themed restaurants, with more than 41 locations throughout Australia. With the Mexican holiday ‘Day of the Dead’ approaching, Mad Mex aimed to immerse Aussies into the Mexican celebration with a reward program celebrating the Mexican holiday, while also driving sales in a fun and exciting way.

Going in, Mad Mex had three main objectives: to increase customer count, increase the average transaction value and to increase the number of subscribers.

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Mumbrella Asia Awards Finalist!

Awards Image

Last week, TLC Marketing Worldwide celebrated the Mumbrella Asia Awards in Singapore. With more than 300 attendees, it is said to have been the biggest and most diverse awards held in the awards short history (launched in 2015).

This is the first year that Australian agencies were eligible to enter for the ‘APAC Agency of the Year' category and TLC Marketing were honoured by being announced as a finalist! This is a direct result of the outstanding agency culture and the innovative work that has been output by TLC Marketing, which includes campaigns for Lindt Excellence, YouiRewards and Mad Mex to name a few.

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What we do best...

TLC Marketing Worldwide Rewards

2016 saw TLC Marketing deploy 66 Campaigns. All campaigns were designed to add value and reward everyone. TLC is a world leader in establishing networks and partnering with leading brands to deliver consumer compelling campaigns that insight action.

We tailor the rewards offered to align with the clients objectives. We ensure that we provide rewards suitable for each target audience. This can range from pizza vouchers, movie tickets, 2-for-1 entry to a theme park, music, magazine subscription, fitness sessions and more.

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Case Study: Lindt Excellence

Lindt Excellence

Lindt Excellence sought a campaign to engage customers, drive trial and increase sales – but in a way that would promote loyalty.

TLC Marketing Worldwide proposed a promotion to reward all customers – adding value to the transaction and ensuring the gift adhered to the brand’s image, while also resonating with the customers’ true affinities.

Chocolate is often enjoyed in the evening, surrounded by sights, sounds and words that evoke serenity.

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YouiRewards - An Industry First

An Industry First

In November 2016, Youi, a leading Australian auto insurance company, launched an unforgettable loyalty program that is a first of its kind in the marketplace.

Joining forces with TLC Marketing Worldwide and using our wide network of partners to the fullest, YouiRewards was developed. Through a bespoke app developed by Youi’s in-house team, customers receive 50% of their policy value back in the form of “Youi Dollars”, which are used to redeem valuable rewards at a dollar-for-dollar value.

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Take advantage of TLC Marketing’s Wellness, Fitness and Travel Networks

Fitness Network

With everyone starting the year with their New Year’s Resolutions in place, now is the perfect time for brands to re-engage with consumers and reward them with experiences that are relevant to their goals, adding value to their lives and encouraging loyalty.

With the most common theme for New Year’s Resolutions relating to fitness, beauty, health and travel, now is the time to take advantage of TLC Marketing’s unparalleled Wellness, Fitness and Travel Networks and offer an ‘everyone wins’ experience. 

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The Frankies: awarding staff excellence

The Frankies: awarding staff excellence

Every year TLC Marketing hold their internal awards ceremony, The Frankies. 

In honour of Frank True, the awards are designed to bring together every TLC team from around the world to celebrate staff members who have gone above and beyond in their roles. Every TLC member of staff casts their vote anonymously and the results are tallied up to reveal the winners on the day/night (depending what part of the world we are in).

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Millennials: a marketing nightmare or dream come true?

5 truths about Millennials - a marketing nightmare or dream come true?

We break it down into five simple truth’s that’ll change your outlook on the most over-marketed group in history.

Not all Millennials are the same

From the ‘Hip-ennial’ to the ‘Millennial Mum, this a group with wide varying aspirations and lifestyle behaviors.  It is impossible to connect to them all in the same way, so don’t take the one size fits all, and if you do, don’t be surprised if your campaign performs below expectations.

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TLC Marketing UK is one of the best places to work according to Best Companies

TLC Marketing global consumer incentive agency

TLC Marketing are delighted to announce they have been awarded a 1 star accolade from Best Companies, the workplace engagement specialists. The Best Companies Accreditation Standard follows the elite Michelin style star rating system for organisations that demonstrate high levels of employee engagement. Just two points off of a two star ‘outstanding’ award, TLC Marketing UK was voted as one of the best places to work by staff themselves. 

Priding themselves in their unique ‘family’ culture TLC’s Group HR Director Emily Evans said, “This is a wonderful achievement and one we are very proud of as it represents not only our fabulous UK business but our global HQ too.”  

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Top tips on how your brand can own 2016

New Year resolutions - top tips on how your brand can own 2016

How can brands stay stong in 2016 and beat the war on price? How can brand values be retained and long term customer loyalty be obtained?

1. Add value and retain brand values. Don't feel forced into a cycle of discounts, we found 49% of customers actually considered special promotions to be very important in their decision making process when buying personal care products online. Special promotions don’t have to be price led, instead give your customers a purchase incentive that means something to them, enhances your brand positioning and doesn’t hurt your bottom line. 

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Added Value Everywhere: TLC Marketing bring home a European IMC award

Added Value Everywhere: TLC Marketing bring home a European IMC award

Our UK office has scooped a European Integrated Marketing Communications award for the B2B campaign - Added Value Everywhere (A.V.E.). Entry is purely by recognition, and only open to campaigns which have won an award in their own national awards programme. In the UK, the Institute of Promotional Marketing (IPM) Awards is the only entry route and is therefore the most highly regarded accolade in the industry. We are honoured our hard work has been so highly respected amongst marketing professionals.

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New Year. New You

New Year New You

A new year – ah, a clean slate to start with. It comes as no surprise that  roughly one in three Australians resolve to better themselves in some way – that good ol resolution.  

The beginning of a new year is not only a great time for everyone across Australia to start the year with good intentions, it also presents the perfect time for brands to re-engage with their customers and reward them with experiences that are relevant to their goals, adding real value to their lives. 

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Be A Life Saver

Community support initiatives from TLC Marketing

Be A Life Saver. No one deserves to die at sea.

Last year over 3,400 people drowned fleeing for a better life. 

One family couldn’t stand by and just watch, they bought a boat and equipped a crew that saved 3,000 people in 60 days. This year with the Global Refugee Crisis, they need our help. 

As part of the TLC Trust, we’re coming together to raise money for the Migrant Offshore Aid Station (MOAS), the crew of international humanitarians, security, medical staff and maritime officers who are back at sea preventing more catastrophes. 

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Back to School, It's enough to send Credit Cards into meltdown

Back to School

Parents across Australia are counting the cost of getting their kids ready for the new school year, with booklists, uniforms, sports equipment, the latest fashionable shoes and backpacks, to laptops, technology and stationary, the list doesn’t stop and it’s enough to send credit cards into a meltdown. 

With research conducted by Heritage Bank showing 60% of primary school parents admitting to feeling stress in the lead up to the school year due to the costs associated with back to school items. This comes as no surprise with the average primary school family spending over $2000 in the weeks before the bell rings. 

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Are YOU our new Partnerships Sales Agent

TLC Marketing global consumer incentive agency

Do you want to be part of an exciting, dynamic global Marketing Agency? 

As a Partnerships Sales Agent you will be responsible for sourcing and building relationships with new TLC partners and venues, securing new supplier contracts whilst maintaining great working relationships with existing partners. 

You will be skilled at developing effective on-going relationships with external parties, using the right methods and style of communication to bring about productive long term agreements and partners 

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Experiential Rewards are the answer

Consumer incentive campaigns TLC Marketing

Experiential rewards are perceived as a “powerful engagement and loyalty tool”*, ultimately bringing added value to a brand. As the largest and most experienced lifestyle marketing agency in our sector, TLC understands the importance of experiential rewards in today’s competitive marketplace. 

“Brands that are incorporating strategies to offer experienced based rewards in their loyalty programs are going to win and retain more customers compared to companies just offering discounts.”

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You’ve got front row seats to the premiere of our brilliant new cinema rewards

TLC Marketing Australia cinema campaigns

Cinema-going remains one of the most popular forms of entertainment in Australia, with $1.1bn spent on movie tickets alone in 2013* 

Whether you want to align with a movie, provide your customers with discounted tickets, or free movies for a year, TLC has you covered for your next blockbuster campaign. 

Cinema giveaways are overall a really good fit for retailers and brands. As movie tickets have mass appeal across a broad demographic range, they can attract strong levels of promotional participation**

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TLC Marketing Explains the Importance of Relationship Marketing on Corporate Review

TLC Marketing on Corporate Review

TLC CEO Mike Scalera sat down with industry expert and CEO of Loyalty 360 Mark Johnson to talk Relationship Marketing and TLC’s unique approach to promotions. The segment, hosted by Donald Trump Jnr explores the importance of connecting with customers on an emotional level and how this approach is leading the way in increasing sales and creating brand advocacy, loyalty & retention for TLC’s clients.  

Press play to learn more

TLC Marketing takes pride in its position as the industry leader in delivering unique experiential reward campaigns to customers. TLC brings a brands positioning to life through fun and engaging Travel, Leisure and Lifestyle rewards, creating a strong emotional connection between people and a brand. 

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From the Windscreen to the Big Screen

O'Brien Glass with Care

O’Brien Glass and TLC Marketing have joined forces to reward customers who purchase an O’Brien vehicle glass repair or replacement during the campaign period from 9 February - 30 April 2015. 

The campaign ‘Enjoy 2 for 1 Movies everyday for a year’ invites O’Brien customers to grab a friend, sit back and relax enjoying 2 for 1 movies at over 150 participating cinemas nationwide.  

With a device responsive campaign website, customers receive 2 for 1 movie vouchers directly to their phone for automatic use, creating a seamless customer experience. 

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Switch. Save. Win.

TLC Marketing consumer promotions

AGL’s largest and most aggressive Australian wide retail promotion, where prospective customers are incentivized to switch from their existing energy supplier to AGL for gas or electricity, with the opportunity for every customer to win exciting rewards supplied by TLC Marketing.  

The campaign includes $8 million worth of prizes, with the chance to be entered into the major draw, for one lucky AGL customers to win a Volkswagen Golf.  

The incredible list of prizes include: The main prize – Volkswagen Golf, Asia holidays, 60” LED TVs, Smartphones, tablets, family cinema passes, activity monitoring bands, days out passes, AGL account credit, magazine subscriptions, spa vouchers, cinema vouchers, Iconic vouchers, and free pizzas. 

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McGuigan Wines Reward Loyal Customers

TLC Marketing consumer promotions

Australian Vintage and the McGuigan brand recently joined forces with TLC Marketing to execute an exclusive BTL campaign. 

Seen nationally in independent bottle shops, McGuigan Wines gave away a special 2for1 movie offer, valid for repeat use across a three month period. 

Rewarding loyal customers is a large part of the McGuigan brand, with the offer therefore becoming a perfect alignment, incentivizing customers to try the refreshed Bin Series range alongside McGuigan Black Label. 

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Houghton Wines gives the gift of travel

TLC Marketing consumer promotions

TLC Marketing and Holiday Rewards have partnered with Accolade Wines for a purchase incentive campaign across their Houghton Wines range.  

The campaign rewards every customer purchase with a $100 Holiday Rewards travel voucher. 

Customers simply purchase any 6 bottles of Houghton Wines at participating retailers during the campaign period. Following customer purchase, they are directed to the campaign website, where proof of purchase is required.  www.houghton-wines.com.au/holidayrewards 

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Adding value everywhere: TLC takes home gold and silver trophies at the IPM Awards 2015

IPM Awards 2015

TLC Marketing UK has won not one but TWO Institute of Promotional Marketing (IPM) Awards for their very-own B2B campaign  - Added Value Everywhere (A.V.E.).

The IPM Awards are the promotional marketing industry’s most highly regarded awards – and the agency were lucky enough to take home trophies in both the categories they entered: GOLD in the Direct Marketing Campaign AND SILVER in the ‘Best Use of Innovation in a B2B Campaign Using Incentive or Promotional Marketing 

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Rewarding Every Customer With The Gold

Rewarding every customer with the gold

With a proven track record of working with major sponsors and partners of the Olympic games, TLC knows how to help brands maximise their return on Olympic campaigns. You have the sponsorship or the strategy; we help with the tactical activation and here's how. 

The Olympics is about emotion, coming together to support our athletes and share in the global spectacle that extends beyond borders and photo-finish lines.

During the 17 days in Brazil there will be 306 Medal Events; 306 opportunities for our sporting heroes to win the Gold. But from where we're sitting, every event is an opportunity to reward every consumer with the gold.

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TLC Marketing Worldwide take home 1st prize at the NC Awards - Best Promotional Campaign for Ferrero K-People

NC Awards best promotional campaign

Another incredible success for TLC Marketing Worldwide Italian Office at the NC Awards 2015 - the agency won first prize for "Best Promotional Campaign" with Ferrero K People.

All consumers who purchased multipacks were rewarded with experiences for the family to enjoy together. TLC Marketing included fun activities such as bowling, cinema, fun park entry tickets and much more. 

NC Awards is the famous Italian event dedicated to marketing, which has now reached it's 9th year. The awards include major players in the sector, professionals and marketing & communication experts. 

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TLC Marketing Wins Platinum In Hermes Creative Award

TLC wins platinum in the Hermes Creative Awards

"Honoring the messengers & creators of traditional and emerging media”

TLC Marketing Worldwide has won Platinum in The Hermes Creative Awards 2015, an international awards competition.

“Hermes’ prestigious Platinum Award is presented to those entries judged to be among the most outstanding entries in the competition. Platinum winners are recognized for their excellence in terms of quality, creativity and resourcefulness“- Hermes Creative Awards

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TLC's healthy partnership with wearables

TLC Marketing in partnership with Fitbit

TLC Marketing Worldwide has started working with world class wearable brands as part of their global partnership portfolio.

TLC Marketing’s Chairman, Nick True commented: “There’s an enormous opportunity in connected health and fitness, so we are thrilled to add wearables to our global partnership portfolio.  More and more customers are taking a proactive approach and responsibility for their own health and fitness, and wearble tech, smartphones and apps are rapidly becoming key user platforms.  We’ve got a couple of our clients eager to use the products in their marketing campaigns already – so watch this space.”

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Access over 60% of the world's music

Reward campaign specialists TLC Marketing today announced that they have signed an agreement with Universal Music Group, the world's leading music company. The new agreement enables TLC to provide their clients with music from UMG’s unrivalled catalogue.

TLC Marketing’s Chairman, Nick True commented: “With access to Universal Music’s extensive catalogue, this is a very exciting expansion to our reward portfolio.  Our brand partners will be able to make more noise and create much more powerful promotions by reaching consumers with tracks from many of the world’s top artists past and present with every single purchase.”

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Sony Mobile Communications and TLC Marketing are lacing up great deals

Sony rewards customers on 2014 FIFA World Cup Brazil

To celebrate the largest sporting event in 2014, TLC Marketing and Sony Mobile Communications Australia, along with Optus Australia have teamed up, fuelling football fever across Australia. 

In April 2014, Sony Mobile Communications launched a TLC ‘Xperia™ E1 Adidas World Cup Campaign’ rewarding the purchase of a new Xperia™ E1 handset with the official Brazuca match ball replica of the 2014 FIFA World Cup. 

This campaign was closely followed n May 2014, with the launch of the ‘Xperia™ Z2 Optus Campaign’ rewarding consumers on the purchase of a new Xperia™  Z2 handset with a Bonus pair of Adidas Trainers valued at $190. 

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TLC Marketing grows digital team with major industry hire

Major Steadman

Dubai-based digital marketing pioneer Major Steadman returns to his homeland to join the TLC Marketing Global HQ in Marylebone London.

After 10 years of digital innovation in Dubai, working for the likes of Saatchi & Saatchi and Tribal Worldwide, Steadman has handpicked an exciting opportunity within TLC Marketing.

He will be responsible for leading digital transformation within the business and executing best in class work for TLC’s global clients.

“It’s hard not to notice that the world is changing fast & that the companies that thrive have built or rebuilt themselves for the modern age, TLC embraces this change-culture and I’m really excited about joining and leading the digital charge...” Major Steadman.

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The Forgotten Market

The forgotten demographic in marketing

With so much hype surrounding new technologies such as wearable’s and so much focus on targeting Millennials it seems as though one of the most lucrative markets is being forgotten, and if remembered, they are regularly misunderstood. 

An Australian market survey* found that those whose age lies within the bracket of 45-69 are making the most of their peaking disposable incomes and concentrating on enjoying themselves. Their pressures and stresses of work and family have faded and they are seeking out new experiences and making the most of this time of their lives.  

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Is your marketing geographically and time relevant?

TLC Marketing Press Releases

What exactly is Proximity marketing? Proximity marketing, Hyperlocal marketing and geotracking are all technologies which enable marketers to be geographically and time relevant with their marketing efforts. It is the use of a variety of technologies that allow messages to be sent to customers’ devices (even their Wearables) when they are in close proximity to a retailer or potential sale, and TLC is jumping on board!

Low Energy Bluetooth (BLE) and Near Field Communication (NFC) are two examples TLC Marketing Worldwide are excited to offer in conjunction with our expertise in consumer incentive campaigns. Near Field Communication is the technology used when you pay by touching your credit card on an enabled payment point. An NFC enabled phone can read a NFC chip on a product and launch content. 

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The customer experience game is changing

Australian consumer choice and trends

With constant innovations in technology, new revelations in big-data, changes in consumer sentiment and market conditions, the way customers experience products and services is constantly changing.

Seen as a competitive differentiator, many will look at ‘the customer experience’ as a one-time event such as when a customer is in-store or is interacting online, but the reality is that the  customer experience is essentially everything to do with how customers engage with not only products and services, but the brand. It encompasses all interactions, so how is it changing? 

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What would convince you to choose one soft drink over another?

Soft Drinks Market in Australia

Did you know that soft drinks are the highest FMCG category for impulse purchases?  Almost 60% of shoppers decide on which soft drink or beer to buy when they are in store.* How can soft drink  brands stand out at the point of purchase and convince shoppers to choose them over the competition? Are consumers more inclined to choose the cheapest, the most recognised, or the brand offering a promotion or reward?

Yes, some consumers will choose the cheapest, however in the long run consumer engagement in a FMCG is not gained by offering a two week price cut or solely by a traditional ad campaign. It is strategies that engage customers, create emotional responses and relevance and connection that encourage customers to talk about them, recommend them or search for them on social media.

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LSE selects TLC Marketing as an inspirational company for Britain in 2015

TLC marketing 1000 companies to inspire Britain

Today TLC Marketing’s success has been recognised in The London Stock Exchange’s 1000 Companies to Inspire Britain 2015 report, showcasing the most inspiring and fast growing small and medium-sized companies. The marketing agency’s accreditation has been judged taking into account growth, visibility in market, increase in clients and growth in number of employees. 

Nick True, Chairman is delighted his business has been recognised “This is a great moment for us as a business, we are passionate about what we do here at TLC Marketing and are always striving for the best for both our clients and staff – and our growth is a reflection of that company wide attitude”.

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Consumers Rethink Breakfast - How will brands respond?

Australian consumer choice and trends

The breakfast cereal industry has been experiencing a sharp decline in demand, and companies are beginning to question the main reason behind consumers abandoning the popular morning meal. 

Kellogg’s had previously obtained a breakfast cereal market share of 40% in 2010, which dropped to 27% at the end of 2014* along with Nestlé experiencing a value share declined from 27% in 2013 to 25% in 2014*. 

These statistics are a reflection of the rapidly growing health trend that is spreading throughout Australia, and as a result, influencing consumers to opt out their favourite morning cereal for more organic and nutritional food options. 

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TLC's work for Robert Graham picks up a prestigious iF Design Award

iF Design award for Robert Graham campaign

We're proud to announce our US agency team have won a prestigious International Forum (iF) Design Award for their work with premier clothing brand Robert Graham. In the Communications category, TLC entered both a printed and digital Birthday Timeline, created specifically to reward the brand’s Collector’s Club members.

An upper tier Robert Graham collector has spent between $25-$50k on clothing and accessories from the full lifestyle men’s brand. On this VIP collector’s birthday, Robert Graham now sends them more than a simple “Happy Birthday.” A printed and interactive digital card designed to increase retention and brand engagement invites them “to take a scroll through the universe, to explore the nature of time itself, and to meditate on the gift of what it means to be."

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Marketing Internships at TLC Marketing

TLC Marketing agency expansion

Considering applying for a Marketing Internship at TLC Marketing? 

Here's what our latest intern has to say: 


Interning at TLC Marketing Australia was an invaluable experience that not only taught me about Marketing, but the entire business process. The team is  such a fantastic group of people! Although busy, they were always willing to give up their time to explain processes or tasks and were fantastic at offering career advice and help. The people make an agency and at TLC Marketing I felt a part of the team from day one!

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Is Hyper Personalization the Future?

Hyper Personalisation consumer incentives

Hyper Personalization seems to be the tool that marketers have only dreamed of for years: a tool that enables companies to collect mass amounts of individualized information about their customers.  

Hyper Personalization has been defined as the use of data to provide more personalized and targeted products, services, and content.* Marketers would now have the ability to create more meaningful connections with their customers, and drive customer loyalty through a type of customization that was previously considered impossible. 

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Will you be mine?

TLC Marketing consumer incentives for Valentines

On Valentine’s Day, expensive gifts, flowers, chocolates, cheesy romance movies, and four course dinners are purchased to express how much couples love one another throughout Australia.  

Valentine’s Day Fun Facts

  • 180 million Valentine’s Day cards are exchanged annually
  • 196 million roses are produced for Valentine’s Day
  • 85% of Valentines Day cards are bought by women
  • 73% of flowers are bought by men
  • 14% of women send themselves flowers on Valentine’s Day
  • 53% of women would end their relationship if they did not get something for Valentine’s Day

The purchases being made by consumers on Valentine’s Day means big sales for companies that thrive from cupid’s arrow on February 14th. 

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TLC Marketing wins two MediaStar Awards

MediaStar Awards 2015 TLC Marketing

TLC Marketing Italia is proud to announce another great success at MediaStar Awards 2015 – the 19th edition of one of the most important Advertising and Communications awards nationwide.

The agency has conquered the first place with “Zuegg Passione e Talento” in the Competitions/Everyone Wins Promotional Campaigns as well as winning a Speial Star mention for  “Puoi Contare su Clarins” creative materials.

The prizes were awarded by a qualified team of more than 70 professional coming from the comms/ADV/agencies world.

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Our top marketing predictions in 2015

Top marketing predictions for 2015

Technology continuing to drive change

We predict neuro-marketing techniques crossing into mainstream marketing territory. With big players such a Neilson leading this movement we see this becoming more accessible in 2015. Planning will play a crucial role in the push & pull relationship between creative and data. The question of whether it’s used correctly, pre or post production is yet to be debated. 


Complexities of marketing streamlined

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Merlin Entertainments announces strategic partnership with TLC Marketing

TLC Marketing partners with Merlin Entertainments

Merlin Entertainments has announced it’s new strategic partnership with TLC Marketing.

The partnership aims to build on TLC’s existing reward portfolio to deliver compelling consumer campaigns for Australia’s largest brands, whilst driving more customers to the countries best attraction experiences. 

Merlin Entertainments is the perfect partner brand for TLC Marketing, their eleven entertainment venues provide amazing experiences – everything from watching Rex, a 5 meter crocodile, eating his dinner at Wild Life Zoo, to posing with the stars at Madame Tussauds or even walking amongst the tree tops at Illawarra Fly.

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Talking all things gifts, activities and events these Christmas holidays

TLC Marketing consumer incentive agency

Stuck for things to do or lost for gift ideas? TLC has you covered. Find out what the team are up to this festive break. 

Simon Alderson - Creative Director 

Christmas isn’t Christmas without… eating chocolate for breakfast, waiting for a lazy relative to finally get out of bed so we can open presents, spending all morning assembling complex Lego kits, remembering that turkey is actually not as good as chicken, trying to explain to kids how a fat old man can fit down a narrow chimney, discovering batteries are not included, feeling OK about getting drunk before lunch time…

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TLC Marketing are delighted to announce their award at the Ifs ProShare Awards

ProShare Awards acknowledge TLC Marketing

TLC Marketing are thrilled to announce their success at the ifs ProShare awards.

Companies from the travel, insurance, property, banking, communications and retail sectors were the big winners at the 2014 annual ifs ProShare Awards for their contribution to fostering employee share ownership in what has been a busy year for mergers and  acquisitions, corporate restructurings and IPOs.   

Among the big winners on the night were TLC Marketing for their efforts in fostering employee share ownership among SMEs, in the category “Best commitment to employee share ownership for small companies with fewer than 250 employees”.

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Every child deserves a magical Christmas

Community support initiatives from TLC Marketing

You may have heard of The Smith Family, but did you know they were founded in 1922 when a group of businessmen decided to deliver toys to orphans on Christmas Eve? Carrying on the tradition, TLC Marketing Australia is helping The Smith Family spread the magic of Christmas to disadvantaged Aussie kids this year.

The Smith Family works tirelessly to help disadvantaged children succeed in their education so that they have the opportunity to create a future for themselves. Delivering educational books and toys at Christmas ensures kids can continue to learn whilst enjoying the magic of Christmas.

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The power of emotion

TLC Marketing Press Releases

It has been welcomed with open arms and labeled by some as ‘a whole load of fluff’. Whatever your opinion on the research technique of Neuromarketing, the findings are interesting. 

Neuromarketing uses neuroscience techniques to try and understand the reasons behind why consumers buy what they buy. It can provide access into consumers’ unconscious minds to discover why they may choose one brand over another. Why they may choose the competition over you.

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Award winning campaigns

Award winning campaigns

TLC Marketing is proud to announce the amazing results from the 11th Press and Outdoor Key Award in Italy, organized by Media Key. The prestigious event took place in Milan Iulm university on Tuesday October 7th, 2014.


The agency was awarded with a glorious first place for both “Puoi Contare su Clarins” and “A cena in buona compagnia” (Direct Line) campaigns, judged as the best ones in Integrated Promotional Campaigns and Direct Marketing categories.

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How to make memorable brand experiences

TLC Marketing Press Releases

A new Neurosense study "The Science of Good Service", commissioned by American Express, has revealed which service experiences consumers value the most! Here at TLC we’ve pulled out some key trends:

Honest service

Building trust with your consumer and being open, honest and transparent about your services: 35% of those questioned defined this as an experience they would value the most. E.g. a bank not charging their customers ATM fees.

This has been seen most recently in ING Direct’s Orange Everyday campaign, where they ask customers if they want to use every ATM in Australia for free, yes, every single one. 

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Why are we still focusing on price?

TLC Marketing Added value everywhere

In a market environment almost completely saturated by price cutting, TLC Marketing Worldwide launches ‘Add Value Everywhere’, a campaign against the ‘ill-treatment’ of brands. The rationale of the campaign is illustrated through these key messages;


•Say ‘NO’ to discounts

•Price Cutting Kills Brands

•Say ‘YES’ to adding value

•Brand abuse is a crime

The campaign is promoted both on and offline and follows a ‘protest’ style theme; channel KONY2012 and you get the gist. The faux anti brand-cruelty charity campaign aims to raise awareness of the dangers of repeated price-cutting, product bundling and BOGOFs.  It aims to put a stop to the big price squeeze and help brands recover their sense of self worth and rediscover their personalities. 

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Silly Season Spending

TLC Marketing global consumer incentive agency

It’s that time of year again, the family starts to plan the Christmas feast and you start to think of potential gifts for friends, family and the list keeps going. You grab your phone and start searching for gift ideas trying to find the most competitive deal. But do you follow through and purchase that online basket OR is it best to wait for the in-store Christmas promotions and sales? Sound familiar?

Despite most of our pre Christmas planning, a Commonwealth Bank survey (2013) found that the majority of us actually buy our gifts last minute on either Saturday 14th December or Sunday 15th December. This seemed to be the trend with Aussie shoppers in 2013 and is predicted to repeat this year. According to Pocketbook Data, during the silly season Australians spent $65 on the average gift, with consumers doubling their discretionary spending.  Spending 60% of our income on ‘non-essential’ purchases over the holidays - although most of us convince ourselves these purchases are indeed essential. 

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L'Oréal Professionnel invites you to grab some popcorn

L'Oreal and TLC Marketing deliver customer promotional campaign

As a thank you for purchasing selected L'Oréal Professionnel Products from a participating salon, L'Oréal Professionnel are rewarding customers with a 2 for 1 movie offers valid for multiple use over 12 months. Eligible products in the campaign include a special L'Oréal Professionnel pack and individual products valued over $50. 

TLC Marketing and L'Oréal Professionnel invite you to grab some popcorn and a friend, then sit back and enjoy the latest blockbuster movies at participating cinemas nationwide. 

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Bringing you the ultimate experience from Amarula Cream and TLC Marketing

Amarula and TLC pamper customers

To drive sales and brand awareness within the Australian market,  TLC Marketing and Amarula Cream are rewarding eligible customers with a free pamper treatment to the value of $60.00 with their purchase of Amarula Cream from a participating retailer.  

Upon the purchase of a bottle of Amarula Cream, customers are directed to a dedicated campaign website to redeem a free pamper gift of their choice.  

Pamper rewards include a selection of facial, back massage, waxing, manicure, pedicures, eyebrow and eyelash tint treatments. 

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Continental Tyres and TLC Marketing launch Conti365 smart phone rewards app

TLC campaign with continental tyres

TLC Marketing and Continental Tyres have launched the Conti365 smart phone rewards app, rewarding eligible customers with 2-for-1 movie vouchers, discounted dining and music downloads, plus more!

In an Australian tyre industry first and Continental Tyres exclusive, the Conti365 Rewards app is available to any customer who purchases four Continental branded tyres through participating retailers during the promotional period. 

The app, which is available for both iPhone and Android smartphones, offers a number of  customer rewards, including 2-for-1 movie vouchers, 2-for-1 and discounted dining offers and even 2-for-1 or free music downloads. App holders are also able to book a free kids sports lesson at over 800 venues across Australia. 

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Kids go free to sports lessons with TLC Marketing

TLC Marketing free kids sports campaign

Agency 31st Second tasked TLC Marketing with increasing the sales of Arnott’s multi share packs through retailers in Australia and New Zealand, while delivering an engaging campaign that reflects Arnott’s brand.

TLC Marketing responded with an everyone wins consumer campaign that spoke to the nature of the audience, focusing on their active lifestyle. Every customer purchasing one packet of selected Tiny Teddy and Shapes multi share campaign packets is eligible to redeem a FREE sports lesson at over 1,000 venues across AU and NZ. 

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Our top three tips to reduce basket abandonment this Christmas

TLC Marketing global consumer incentive agency

Christmas 2014 is going to be big for online shopping. Bigger than ever before. Last year online sales in December were up 12% year on year in Australia*.

Last year a survey by SmartCompany found that 65% of AU consumers were planning on purchasing Christmas gifts online.** Pretty exciting stuff… until you read that retailers are facing a basket drop off rate of 74%***


Globally approximately $US4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers***

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TLC Marketing backs Big Cake Bake

TLC Trust supports the community

With the Australian Red Cross approaching its 100th birthday this year, there seems no better time to get involved with the annual nationwide event Big Cake Bake.

The TLC Trust is counting down the days till Monday 25th August, were they will be showing off their baking skills, serving up delicious cakes to the TLC office and neighboring areas.

And why are we baking cakes you ask? To raising donations to support the amazing work that the Red Cross does, helping some of the most vulnerable people in Australia. 

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TLC Marketing opens a new division, TLC Sport

TLC Marketing global consumer incentive agency

TLC Marketing launches a new global division that extends its offer of expertise to Sport marketing including new rewards and event sponsorships.


While enjoying a great winter of sports, from the World Cup to the Commonwealth Games, at TLC Marketing we felt there was no better time to announce the creation of a new division specializing in Sport marketing.


The growing Sports industry and its connection with the world of promotional campaigns, sponsorships and events is a reality. Consumers want to feel emotionally connected to their brands, and the values and passion that Sports generates are the perfect alternative to non-conventional communication.

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TLC Marketing partners with Golf2Day for nationwide rewards

Golf2Day and TLC Marketing

Golf2day has partnered with TLC Marketing to bring golf memberships to an exclusive golf programs directly to brands and their customers. 


TLC Marketing are a global rewards agency, who are consistently creating innovative experience to reward consumer purchase. With the stresses of daily life, we know that sometimes all your customers really want is a little bit of leisure time to escape from their busy lives.

Thanks to a new partnership with Golf2day, your next TLC promotion will give your consumer's that leisure time they have been seeking, while expanding your brand awareness, increasing sales and acquiring new customers. 

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Free Sports Lessons with TLC Marketing

TLC partners with sports venues across australia

Imagine if your product rewarded your consumers with free kid's sports lessons? And while doing so, raised your brand awareness, increased your sales and acquired new customers.


TLC Marketing is proud to launch a new bespoke product, offering our clients the chance to reward their consumers with free kid's sports lessons, offering 13 varieties of sports with a nationwide coverage of over 1000 venues.


TLC Marketing has scoured the entire country creating partnerships with some of the best sport session providers – everyone from Kinderballet dance lessons in Melbourne, Grasshopper Soccer sessions in Perth and Ready Steady Go Kids Aussie Rules sessions in Sydney. 

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Is Dad out of luck this Father's Day? Not with TLC Marketing

Is Dad out of luck this Fathers Day?

It is predicted that Australian's will spend less than half of what they spent on Mum for Mother's Day on poor old Dad this year, with a "save rather than spend" mentality*


Father's Day may not see the same spending patterns of Mother's Day but it is still a $676.5 million dollar industry*. It's clear that families are prepared to spend loved ones; so how is your brand standing out from the crowd? 

TLC Marketing delivers highly desirable consumer incentive campaigns to help your brand stand out from within a highly competitive crowd. 

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Two for One Movies with Premium Beverages and TLC Marketing

Coopers Cinema Rewards Incentive Campaign On Pack

Premium Beverages tasked TLC Marketing with incentivising customers to purchase one case of Coopers 62 Pilsner from Woolworths Liquor or BWS stores during a specified promotional period. 

TLC Marketing responded with an ‘everyone wins’ customer campaign, rewarding all customers who purchase one case of Coopers 62 Pilsner with 2for1 movies, valid for repeat use over three months.

The campaign is communicated on product promotional material, increasing in-store presence, driving sales, encouraging trial of a new brand and raising awareness within a highly competitive market. 

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Happy Banking with TLC Marketing and Bankwest

Bankwest Financial Health Checks incentive campaign

Bankwest tasked TLC Marketing with a challenge to drive foot traffic into Bankwest Stores, with the purpose store to receive a free financial health check . 


TLC Marketing responded to this brief with two consumer incentive campaigns:

-Incentivizing customers to refer a friend to Bankwest, who then completes a financial health check. Customer is rewarded with a 2 for 1         movie voucher valid for multiple use over three months.

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Experience Siemens Cooking with TLC Marketing

Experience Siemens Cooking Incentive Campaign

Bosch and Siemens Home Appliances (BSH) take luxury experiences out of the kitchen with their latest TLC consumer campaign.

Directing consumer focus to their latest fried-ware and cookware packages, TLC Marketing created, implemented and launched a ‘twist’ on Siemens usual customer cash back offer.

For every Siemens ‘Cooking Pack’ purchased during the specified promotional period, customers were rewarded with a RedBalloon experience up to the value of $500. 

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TLC Marketing enters the premium league

TLC Marketing custom premiums for consumer campaigns

TLC MARKETING, the World’s leading lifestyle rewards agency, announces that they are entering the world of premiums. Premiums will be an innovative, dynamic sourcing and development service, specialising in the creation and manufacture of bespoke items.

TLC Marketing will provide expertise in a wide range of product development from ceramics and bags to mass plastic injection and electronics. The development of this new service will allow TLC Marketing to provide a comprehensive portfolio of reward options, from premiums to lifestyle rewards.

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Marketing Internship Opportunities at TLC Marketing Australia

TLC Marketing global consumer incentive agency

An Internship at TLC Marketing Sydney Australia provides a real world experience to those looking to explore or gain relevant knowledge and skills required to enter into the Marketing Sector. 

An internship is not employment, but rather a learning experience undertaken during an intern’s education. Internships are short-term and are on a voluntary basis with the primary focus being on training and to enhance the skills and experience of the intern. 

Many students do internships to gain relevant experience in a particular career field, as well as to get exposure to determine if they have a genuine interest in the field. 

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Imagine if every cereal box came with a free sports session…

TLC Marketing Press Releases

That’s exactly what the team at TLC Marketing are proposing to some of our biggest brands in Aus.


TLC Marketing has scoured the entire country creating partnerships with some of the best sport session providers – everyone from Kinderballet dance lessons in Melbourne, Grasshopper Soccer sessions in Perth and Ready Steady Go Kids Aussie Rules sessions in Sydney.


Only six out of 10 children aged between five and 14 years participate in sport outside of school, (source: The Australian Bureau of Statistics) TLC Marketing feel this is where brands can step and in and help influence a change in lifestyles by offering fun sports sessions.

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Expansion for Global Agency TLC Marketing

TLC Marketing agency expansion

TLC Marketing, the world’s leading lifestyle rewards agency, has began the year strongly with new staff additions to its Operations and Product teams. With the addition of  new team members, TLC Marketing is positioned for further success in 2014.

Katie Surendonk joins the TLC team from agency giant M&C Saatchi, she will bring valuable experience to the new role of Operations Director.

2013 proved to be a whirlwind year for TLC Marketing, with continued success from a growing client base including telecoms giant Optus, and we’ve kicked off 2014 in the same manner, landing a number of exciting new clients.

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TLC Marketing's snapshot on digital camera polarisation

TLC Marketing Press Releases

The digital camera market has been on a dramatic decline over the last year with Future Source consulting estimating demand to have dropped by a huge 24%.

It's not surprising when we look around us and see the photographers of today. Everyone and anyone is a photographer, and the majority are using a smart phone. With smart phone penetration increasing ( 62.2% of Britons according to Our Mobile Planet by Google) this is a trend which isn’t looking to slow down.

The blurred line between digital cameras and smart phones is getting fainter, only last month Samsung decided to merge their camera and smart phone business units to encourage synergy. 

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How much does LOVE cost you every year?

TLC Marketing delivers Valentine Day campaigns

In 2013, Australians spent...

$37m on bling

$14m on cards

$300m on Chocolates & Confectionary 

$34m on romantic dinners

$46.9m on flowers

and $437 on love getaways 

Enjoy your share of the love this Valentines with a TLC Marketing everyone wins campaign. 

Cinema, hotel stays and spa days all have romance written all over them, but the same goes for days out, wine, dinning and hundreds of magical expereineces. 

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TLC Marketing is proud to launch TLC Trust

TLC Trust supports the community

We are extremely proud to launch TLC Trust, a global initiative focused on giving back locally, in the communities we work in. Through TLC Trust, each of our offices will be partnering with a local social project or charity to offer our skills/services and participate in fundraising events throughout the year.

 TLC Trust Fundamental Principles

We believe that social responsibility is not just for corporates, it’s for all

We believe that our People should have the opportunity to work for the greater good

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At TLC our business depends on trust

TLC Marketing global consumer incentive agency

At TLC our business depends on trust. We have spent decades building strong relationships with our trusted reward partners, who range from independents to global brands.

We position our partners alongside the most reputable brands in the world.

We give them free visibility and marketing communication.

We direct new leads straight to their door.  

We put them in touch with people who live in their area

We create new relationships and generate incremental revenue

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Maintain your Asia holiday glow with Lastminute.com.au and TLC Marketing

Lastminute.com.au Maintain Your Glow Incentive Campaign Website

To drive sales of hotel and flight bookings to Asia through Lastminute.com.au, TLC Marketing delivered an everyone wins customer incentive campaign, giving holiday bookers the chance to maintain their Asia holiday glow. 

Upon hotel and flight bookings, customers are sent a unique code to the email address entered at the time of booking. Customers can then use this code on a dedicated website to redeem a free pamper gift of their choice.


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ACE Insurance, Choose your ACE Offer

ACE Insurance Active Lifestyle incentive campaign

Choose your ACE experience anywhere in Australia thanks to ACE Insurance and TLC Marketing.

To increase sales uplifts and promote brand awareness of three insurance policies with ACE Insurance, TLC has delivered three experience offers exclusively for ACE Insurance customers.

Depending on the ACE protection policy, customers taking out a selected policy qualifies for a selected reward:

Cancer protection policy gives a 2for1 Wellness Pass including Yoga, Pilates, Massage, Stone Therapy, meditation and Reiki.

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Kids go free to the Movies with Murray Goulburn and TLC Marketing

 Murray Goulburn Devondale Kids Go Free Incentive Campaign on pack marketing

Murray Goulburn (Devondale) tasked TLC Marketing with incentivising customers to purchase multi packs of Devondale during a promotional period. 

TLC Marketing responded with an ‘everyone wins’ customer campaign, rewarding all customers who purchase a Devondale four carton multi-pack. All customers receive a unique code via the promotional packaging - to access their Kids Go Free movie voucher on the promotional website.

Customers were also able to enter the hero prize draw to win a family holiday weekend for up to four people to Movie World in Gold Coast Australia. 

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MLC Insurance Activity Card

MLC Insurance Entertainment Pass Incentive Campaign Website

MLC Insurance’s brand’s challenge was existing customer retention, targeting customers with a reward for the renewal of the MLC Life Assurance Policy within a specified time period.

TLC Marketing responded with a MLC Insurance Activity Card, twelve months of activity focused rewards.

MLC Insurance customers who qualify for the Activity Card are rewarded with a 2for1 Cinema tickets and 2for1 Days Out experiences valid for 12 months from activation.

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Sony and Virgin Mobile Festival Proof Campaign

Sony and Virgin Mobile incentive campaign website

Go off, anywhere in the World with TLC Marketing and Sony XPeria™ Z1. 

Sony XPeria™ Z1customers who sign up to a Virgin Mobile post-paid plan during the promotional period are rewarded with two FREE local gig tickets from Moshtix. 

Customers can then opt-in for a chance to win one of four double passes to a International Music Festival for the trip of a lifetime worth $10,000 (including return flights and accommodation for two people).  

Each customer is asked to enter their IMEI number and relevant purchase details on the promotional website, when validated claimants are then sent a Sony Xperia ™ Z1 / Virgin Mobile festival t-shirt and ticket booking information.

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TLC Marketing and Philips Saeco exclusive customer rewards

Cashback promotion for Philips from TLC Marketing

TLC Marketing and Philips Saeco score a hat trick. The Philips exclusive customer rewards promotion is the third consumer incentive campaign run by TLC Marketing.

Philips Saeco wanted increased sales of selected Philips Saeco Coffee Machines during the Mother’s Day trading period. TLC Marketing responded by creating an everyone wins campaign which rewards a consumer purchase with a cash back value and a Vittoria Gift Pack (including coffee, latte glasses, book and chocolate powder).

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L'Oréal Mother's Day Campaign

L'Oreal Mother's Day incentive campaign website

TLC Marketing and L’Oreal Paris team up to increase consumer spend during the Mother’s Day trading period.

L’Oreal’s brand’s challenge was to increase sales, product visibility and engagement with their audience while celebrating the special relationship between Mothers and Daughters. TLC Marketing responded by creating a campaign which awards every customer with a free photographic session for Mothers and Daughters.

Customers who spent $50 or more on L’Oreal Paris day cream, night cream, eye cream or serum at participating retailers (Priceline, Big W, Target and selected pharmacies), are rewarded with a choice of three options - a high quality stretch canvas full bound print, a ready to hang high quality photo block mount or a 25xm x 33cm portrait print. All rewards include a free 1 hour photographic session with an average of 30 photographs taken. 

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Explore the continents with Continental and TLC Marketing

Continental campaign, rewarding multiple purchase with travel rewards

TLC Marketing were tasked with incentivizing Continental customers to increase their multiple tyre sales during a selected promotional period. TLC Marketing responded by rewarding Continental customers with the chance to explore the Continents.

Customers who purchased Continental branded PLT tyres 16” or lager were rewarded with a free week’s accommodation in a self catering apartment for up to four people absolutely free.

The Continental Explore the Continents campaign was delivered through point of sale promotional product at participating retailer and online through a dedicated website.

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TLC Marketing and ING Direct 2 for 1 Cinema Saver Rewards

ING Direct cinema campaign with TLC Marketing, direct marketing piece

TLC Marketing and ING Direct delivered a consumer incentive campaign first in Australia, 2for1 cinema tickets with 2for1 popcorn and drinks.

ING Directs brand’s challenge was existing customer retention while driving brand engagement. TLC Marketing responded by creating a 2 for 1 cinema saver rewards campaign, appealing to ING Directs broad demographic, with 2for1 cinema tickets valid for multiple use over a period of six months, along with 2for1 popcorn and drinks, an Australian first!

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TLC Marketing and the Optus Movie Rewards campaign

Free cinema tickets from Optus with TLC

TLC Marketing Worldwide has joined forces with Optus to refresh the Optus’ Movie Rewards program.

Launched in mid-November 2012, Nationwide Optus customers are taking advantage of $10 movie vouchers at all Hoyts Cinemas, plus their Alliance Partner cinemas, plus a further 126 Independent cinemas from the National Cinema Network.

TLC Marketing delivers an additional 176 cinemas to Optus’ Movie Rewards program, making your next cinema trip that much closer!

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TLC Trust, supporting the community

TLC Trust supports the community

We are very proud to announce our recent TLC Trust activity. The TLC Trust is a global initiative focused on giving back locally, in the communities we work within.

Last year the New South Wales region of Australia has experienced dangerous bush fires, these fires have been noted as the worst within this area since the 1960s. 

Here at TLC we are saddened to report that two lives and 248 houses have been lost. 

The TLC Trust wanted to support our community and raise some funds to support those within their hour of need. Therefore the team dusted of their pinnies, cracked out the baking tins, and baked up a storm!

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Activate your brand with the TLC Active Pass

TLC Marketing's active pass

As we head into warmer months, shoppers are gearing up for the Summer ahead and spending big on refreshing wardrobes and revamping beauty regimes.  Soaking up the sun, enjoying the outdoors, and getting fit are all paramount in the minds of consumers.

So what better way to expose your brand to customers, incentivise key products or activate purchase behavior during this busy retail period than with TLC’s Active Pass?

Customers will enjoy 2 for 1 admissions to a plethora of extreme family fun venues across Australia. From cave tours to adventure parks, kitesurfing to paintball, there's an option for every thrill-seeking action junky!

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Cinema campaign out of your reach?

TLC Marketing Australia cinema campaigns

Do your consumers expect the moon? Give them the Cinema!

Our network of major cinema chains and independent cinemas across Australia has recently grown enormously and now with great new terms we can offer you a truly unique and impactful promotional campaign.

Make sure you get in on this exciting opportunity and reward all your consumers at a very special price. 

To find our more contact us now on +61 2 8904 7249 or hello@tlcmarketing.com

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