Welcome to TLC Australia

  • TLC Marketing consumer promotions

    Switch. Save. Win. AGL Energy's largest and most aggressive Australian wide retail promotion, incentivizing prospective customers

  • Youi rewards app

    In an industry first, YouiRewards offers a host of great rewards from participating partners, including Event Cinemas, Flight Centre, Ticketek, Hungry Jacks and more!

  • Mumbrella Asia Awards

    TLC Marketing Worldwide are proud to be a finalist for the 'APAC Speciality Agency of the Year' category at the Mumbrella Asia Awards.

 Our rewards

Take advantage of TLC Marketing’s Wellness, Fitness and Travel Networks

Fitness Network

With everyone starting the year with their New Year’s Resolutions in place, now is the perfect time for brands to re-engage with consumers and reward them with experiences that are relevant to their goals, adding value to their lives and encouraging loyalty.

With the most common theme for New Year’s Resolutions relating to fitness, beauty, health and travel, now is the time to take advantage of TLC Marketing’s unparalleled Wellness, Fitness and Travel Networks and offer an ‘everyone wins’ experience. 

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Millennials: a marketing nightmare or dream come true?

5 truths about Millennials - a marketing nightmare or dream come true?

We break it down into five simple truth’s that’ll change your outlook on the most over-marketed group in history.

Not all Millennials are the same

From the ‘Hip-ennial’ to the ‘Millennial Mum, this a group with wide varying aspirations and lifestyle behaviors.  It is impossible to connect to them all in the same way, so don’t take the one size fits all, and if you do, don’t be surprised if your campaign performs below expectations.

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Experiential Rewards are the answer

Consumer incentive campaigns TLC Marketing

Experiential rewards are perceived as a “powerful engagement and loyalty tool”*, ultimately bringing added value to a brand. As the largest and most experienced lifestyle marketing agency in our sector, TLC understands the importance of experiential rewards in today’s competitive marketplace. 

“Brands that are incorporating strategies to offer experienced based rewards in their loyalty programs are going to win and retain more customers compared to companies just offering discounts.”

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You’ve got front row seats to the premiere of our brilliant new cinema rewards

TLC Marketing Australia cinema campaigns

Cinema-going remains one of the most popular forms of entertainment in Australia, with $1.1bn spent on movie tickets alone in 2013* 

Whether you want to align with a movie, provide your customers with discounted tickets, or free movies for a year, TLC has you covered for your next blockbuster campaign. 

Cinema giveaways are overall a really good fit for retailers and brands. As movie tickets have mass appeal across a broad demographic range, they can attract strong levels of promotional participation**

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TLC Marketing Explains the Importance of Relationship Marketing on Corporate Review

TLC Marketing on Corporate Review

TLC CEO Mike Scalera sat down with industry expert and CEO of Loyalty 360 Mark Johnson to talk Relationship Marketing and TLC’s unique approach to promotions. The segment, hosted by Donald Trump Jnr explores the importance of connecting with customers on an emotional level and how this approach is leading the way in increasing sales and creating brand advocacy, loyalty & retention for TLC’s clients.  

Press play to learn more

TLC Marketing takes pride in its position as the industry leader in delivering unique experiential reward campaigns to customers. TLC brings a brands positioning to life through fun and engaging Travel, Leisure and Lifestyle rewards, creating a strong emotional connection between people and a brand. 

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From the Windscreen to the Big Screen

O'Brien Glass with Care

O’Brien Glass and TLC Marketing have joined forces to reward customers who purchase an O’Brien vehicle glass repair or replacement during the campaign period from 9 February - 30 April 2015. 

The campaign ‘Enjoy 2 for 1 Movies everyday for a year’ invites O’Brien customers to grab a friend, sit back and relax enjoying 2 for 1 movies at over 150 participating cinemas nationwide.  

With a device responsive campaign website, customers receive 2 for 1 movie vouchers directly to their phone for automatic use, creating a seamless customer experience. 

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Switch. Save. Win.

TLC Marketing consumer promotions

AGL’s largest and most aggressive Australian wide retail promotion, where prospective customers are incentivized to switch from their existing energy supplier to AGL for gas or electricity, with the opportunity for every customer to win exciting rewards supplied by TLC Marketing.  

The campaign includes $8 million worth of prizes, with the chance to be entered into the major draw, for one lucky AGL customers to win a Volkswagen Golf.  

The incredible list of prizes include: The main prize – Volkswagen Golf, Asia holidays, 60” LED TVs, Smartphones, tablets, family cinema passes, activity monitoring bands, days out passes, AGL account credit, magazine subscriptions, spa vouchers, cinema vouchers, Iconic vouchers, and free pizzas. 

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McGuigan Wines Reward Loyal Customers

TLC Marketing consumer promotions

Australian Vintage and the McGuigan brand recently joined forces with TLC Marketing to execute an exclusive BTL campaign. 

Seen nationally in independent bottle shops, McGuigan Wines gave away a special 2for1 movie offer, valid for repeat use across a three month period. 

Rewarding loyal customers is a large part of the McGuigan brand, with the offer therefore becoming a perfect alignment, incentivizing customers to try the refreshed Bin Series range alongside McGuigan Black Label. 

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Houghton Wines gives the gift of travel

TLC Marketing consumer promotions

TLC Marketing and Holiday Rewards have partnered with Accolade Wines for a purchase incentive campaign across their Houghton Wines range.  

The campaign rewards every customer purchase with a $100 Holiday Rewards travel voucher. 

Customers simply purchase any 6 bottles of Houghton Wines at participating retailers during the campaign period. Following customer purchase, they are directed to the campaign website, where proof of purchase is required.  www.houghton-wines.com.au/holidayrewards 

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Rewarding Every Customer With The Gold

Rewarding every customer with the gold

With a proven track record of working with major sponsors and partners of the Olympic games, TLC knows how to help brands maximise their return on Olympic campaigns. You have the sponsorship or the strategy; we help with the tactical activation and here's how. 

The Olympics is about emotion, coming together to support our athletes and share in the global spectacle that extends beyond borders and photo-finish lines.

During the 17 days in Brazil there will be 306 Medal Events; 306 opportunities for our sporting heroes to win the Gold. But from where we're sitting, every event is an opportunity to reward every consumer with the gold.

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TLC's healthy partnership with wearables

TLC Marketing in partnership with Fitbit

TLC Marketing Worldwide has started working with world class wearable brands as part of their global partnership portfolio.

TLC Marketing’s Chairman, Nick True commented: “There’s an enormous opportunity in connected health and fitness, so we are thrilled to add wearables to our global partnership portfolio.  More and more customers are taking a proactive approach and responsibility for their own health and fitness, and wearble tech, smartphones and apps are rapidly becoming key user platforms.  We’ve got a couple of our clients eager to use the products in their marketing campaigns already – so watch this space.”

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Access over 60% of the world's music

Reward campaign specialists TLC Marketing today announced that they have signed an agreement with Universal Music Group, the world's leading music company. The new agreement enables TLC to provide their clients with music from UMG’s unrivalled catalogue.

TLC Marketing’s Chairman, Nick True commented: “With access to Universal Music’s extensive catalogue, this is a very exciting expansion to our reward portfolio.  Our brand partners will be able to make more noise and create much more powerful promotions by reaching consumers with tracks from many of the world’s top artists past and present with every single purchase.”

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Sony Mobile Communications and TLC Marketing are lacing up great deals

Sony rewards customers on 2014 FIFA World Cup Brazil

To celebrate the largest sporting event in 2014, TLC Marketing and Sony Mobile Communications Australia, along with Optus Australia have teamed up, fuelling football fever across Australia. 

In April 2014, Sony Mobile Communications launched a TLC ‘Xperia™ E1 Adidas World Cup Campaign’ rewarding the purchase of a new Xperia™ E1 handset with the official Brazuca match ball replica of the 2014 FIFA World Cup. 

This campaign was closely followed n May 2014, with the launch of the ‘Xperia™ Z2 Optus Campaign’ rewarding consumers on the purchase of a new Xperia™  Z2 handset with a Bonus pair of Adidas Trainers valued at $190. 

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Merlin Entertainments announces strategic partnership with TLC Marketing

TLC Marketing partners with Merlin Entertainments

Merlin Entertainments has announced it’s new strategic partnership with TLC Marketing.

The partnership aims to build on TLC’s existing reward portfolio to deliver compelling consumer campaigns for Australia’s largest brands, whilst driving more customers to the countries best attraction experiences. 

Merlin Entertainments is the perfect partner brand for TLC Marketing, their eleven entertainment venues provide amazing experiences – everything from watching Rex, a 5 meter crocodile, eating his dinner at Wild Life Zoo, to posing with the stars at Madame Tussauds or even walking amongst the tree tops at Illawarra Fly.

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Bringing you the ultimate experience from Amarula Cream and TLC Marketing

Amarula and TLC pamper customers

To drive sales and brand awareness within the Australian market,  TLC Marketing and Amarula Cream are rewarding eligible customers with a free pamper treatment to the value of $60.00 with their purchase of Amarula Cream from a participating retailer.  

Upon the purchase of a bottle of Amarula Cream, customers are directed to a dedicated campaign website to redeem a free pamper gift of their choice.  

Pamper rewards include a selection of facial, back massage, waxing, manicure, pedicures, eyebrow and eyelash tint treatments. 

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Continental Tyres and TLC Marketing launch Conti365 smart phone rewards app

TLC campaign with continental tyres

TLC Marketing and Continental Tyres have launched the Conti365 smart phone rewards app, rewarding eligible customers with 2-for-1 movie vouchers, discounted dining and music downloads, plus more!

In an Australian tyre industry first and Continental Tyres exclusive, the Conti365 Rewards app is available to any customer who purchases four Continental branded tyres through participating retailers during the promotional period. 

The app, which is available for both iPhone and Android smartphones, offers a number of  customer rewards, including 2-for-1 movie vouchers, 2-for-1 and discounted dining offers and even 2-for-1 or free music downloads. App holders are also able to book a free kids sports lesson at over 800 venues across Australia. 

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Kids go free to sports lessons with TLC Marketing

TLC Marketing free kids sports campaign

Agency 31st Second tasked TLC Marketing with increasing the sales of Arnott’s multi share packs through retailers in Australia and New Zealand, while delivering an engaging campaign that reflects Arnott’s brand.

TLC Marketing responded with an everyone wins consumer campaign that spoke to the nature of the audience, focusing on their active lifestyle. Every customer purchasing one packet of selected Tiny Teddy and Shapes multi share campaign packets is eligible to redeem a FREE sports lesson at over 1,000 venues across AU and NZ. 

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TLC Marketing enters the premium league

TLC Marketing custom premiums for consumer campaigns

TLC MARKETING, the World’s leading lifestyle rewards agency, announces that they are entering the world of premiums. Premiums will be an innovative, dynamic sourcing and development service, specialising in the creation and manufacture of bespoke items.

TLC Marketing will provide expertise in a wide range of product development from ceramics and bags to mass plastic injection and electronics. The development of this new service will allow TLC Marketing to provide a comprehensive portfolio of reward options, from premiums to lifestyle rewards.

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At TLC our business depends on trust

TLC Marketing global consumer incentive agency

At TLC our business depends on trust. We have spent decades building strong relationships with our trusted reward partners, who range from independents to global brands.

We position our partners alongside the most reputable brands in the world.

We give them free visibility and marketing communication.

We direct new leads straight to their door.  

We put them in touch with people who live in their area

We create new relationships and generate incremental revenue

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Activate your brand with the TLC Active Pass

TLC Marketing's active pass

As we head into warmer months, shoppers are gearing up for the Summer ahead and spending big on refreshing wardrobes and revamping beauty regimes.  Soaking up the sun, enjoying the outdoors, and getting fit are all paramount in the minds of consumers.

So what better way to expose your brand to customers, incentivise key products or activate purchase behavior during this busy retail period than with TLC’s Active Pass?

Customers will enjoy 2 for 1 admissions to a plethora of extreme family fun venues across Australia. From cave tours to adventure parks, kitesurfing to paintball, there's an option for every thrill-seeking action junky!

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Cinema campaign out of your reach?

TLC Marketing Australia cinema campaigns

Do your consumers expect the moon? Give them the Cinema!

Our network of major cinema chains and independent cinemas across Australia has recently grown enormously and now with great new terms we can offer you a truly unique and impactful promotional campaign.

Make sure you get in on this exciting opportunity and reward all your consumers at a very special price. 

To find our more contact us now on +61 2 8904 7249 or hello@tlcmarketing.com

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