Welcome to TLC Australia

  • TLC Marketing consumer promotions

    Switch. Save. Win. AGL Energy's largest and most aggressive Australian wide retail promotion, incentivizing prospective customers

  • Youi rewards app

    In an industry first, YouiRewards offers a host of great rewards from participating partners, including Event Cinemas, Flight Centre, Ticketek, Hungry Jacks and more!

  • Mumbrella Asia Awards

    TLC Marketing Worldwide are proud to be a finalist for the 'APAC Speciality Agency of the Year' category at the Mumbrella Asia Awards.

 Our work

Dirt is Good...

Rinso Unilever Rewards Campaign

Global rewards and promotional agency, TLC Marketing, has joined forces with Rinso [a Unilever brand] to deliver their bespoke ‘Let’s Play’ campaign in Indonesia.

Rinso approached TLC Marketing with 3 main objectives:

1.              Reassure the customer that they’ll be getting the best quality, have made the best decision and they’re in safe hands with Rinso

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Case Study: Mad Mex 'Deadly Days'

mad mex

Mad Mex is an Australian chain of Tex-Mex-themed restaurants, with more than 41 locations throughout Australia. With the Mexican holiday ‘Day of the Dead’ approaching, Mad Mex aimed to immerse Aussies into the Mexican celebration with a reward program celebrating the Mexican holiday, while also driving sales in a fun and exciting way.

Going in, Mad Mex had three main objectives: to increase customer count, increase the average transaction value and to increase the number of subscribers.

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Mumbrella Asia Awards Finalist!

Awards Image

Last week, TLC Marketing Worldwide celebrated the Mumbrella Asia Awards in Singapore. With more than 300 attendees, it is said to have been the biggest and most diverse awards held in the awards short history (launched in 2015).

This is the first year that Australian agencies were eligible to enter for the ‘APAC Agency of the Year' category and TLC Marketing were honoured by being announced as a finalist! This is a direct result of the outstanding agency culture and the innovative work that has been output by TLC Marketing, which includes campaigns for Lindt Excellence, YouiRewards and Mad Mex to name a few.

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What we do best...

TLC Marketing Worldwide Rewards

2016 saw TLC Marketing deploy 66 Campaigns. All campaigns were designed to add value and reward everyone. TLC is a world leader in establishing networks and partnering with leading brands to deliver consumer compelling campaigns that insight action.

We tailor the rewards offered to align with the clients objectives. We ensure that we provide rewards suitable for each target audience. This can range from pizza vouchers, movie tickets, 2-for-1 entry to a theme park, music, magazine subscription, fitness sessions and more.

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Case Study: Lindt Excellence

Lindt Excellence

Lindt Excellence sought a campaign to engage customers, drive trial and increase sales – but in a way that would promote loyalty.

TLC Marketing Worldwide proposed a promotion to reward all customers – adding value to the transaction and ensuring the gift adhered to the brand’s image, while also resonating with the customers’ true affinities.

Chocolate is often enjoyed in the evening, surrounded by sights, sounds and words that evoke serenity.

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YouiRewards - An Industry First

An Industry First

In November 2016, Youi, a leading Australian auto insurance company, launched an unforgettable loyalty program that is a first of its kind in the marketplace.

Joining forces with TLC Marketing Worldwide and using our wide network of partners to the fullest, YouiRewards was developed. Through a bespoke app developed by Youi’s in-house team, customers receive 50% of their policy value back in the form of “Youi Dollars”, which are used to redeem valuable rewards at a dollar-for-dollar value.

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Millennials: a marketing nightmare or dream come true?

5 truths about Millennials - a marketing nightmare or dream come true?

We break it down into five simple truth’s that’ll change your outlook on the most over-marketed group in history.

Not all Millennials are the same

From the ‘Hip-ennial’ to the ‘Millennial Mum, this a group with wide varying aspirations and lifestyle behaviors.  It is impossible to connect to them all in the same way, so don’t take the one size fits all, and if you do, don’t be surprised if your campaign performs below expectations.

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TLC Marketing UK is one of the best places to work according to Best Companies

TLC Marketing global consumer incentive agency

TLC Marketing are delighted to announce they have been awarded a 1 star accolade from Best Companies, the workplace engagement specialists. The Best Companies Accreditation Standard follows the elite Michelin style star rating system for organisations that demonstrate high levels of employee engagement. Just two points off of a two star ‘outstanding’ award, TLC Marketing UK was voted as one of the best places to work by staff themselves. 

Priding themselves in their unique ‘family’ culture TLC’s Group HR Director Emily Evans said, “This is a wonderful achievement and one we are very proud of as it represents not only our fabulous UK business but our global HQ too.”  

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Top tips on how your brand can own 2016

New Year resolutions - top tips on how your brand can own 2016

How can brands stay stong in 2016 and beat the war on price? How can brand values be retained and long term customer loyalty be obtained?

1. Add value and retain brand values. Don't feel forced into a cycle of discounts, we found 49% of customers actually considered special promotions to be very important in their decision making process when buying personal care products online. Special promotions don’t have to be price led, instead give your customers a purchase incentive that means something to them, enhances your brand positioning and doesn’t hurt your bottom line. 

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Added Value Everywhere: TLC Marketing bring home a European IMC award

Added Value Everywhere: TLC Marketing bring home a European IMC award

Our UK office has scooped a European Integrated Marketing Communications award for the B2B campaign - Added Value Everywhere (A.V.E.). Entry is purely by recognition, and only open to campaigns which have won an award in their own national awards programme. In the UK, the Institute of Promotional Marketing (IPM) Awards is the only entry route and is therefore the most highly regarded accolade in the industry. We are honoured our hard work has been so highly respected amongst marketing professionals.

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You’ve got front row seats to the premiere of our brilliant new cinema rewards

TLC Marketing Australia cinema campaigns

Cinema-going remains one of the most popular forms of entertainment in Australia, with $1.1bn spent on movie tickets alone in 2013* 

Whether you want to align with a movie, provide your customers with discounted tickets, or free movies for a year, TLC has you covered for your next blockbuster campaign. 

Cinema giveaways are overall a really good fit for retailers and brands. As movie tickets have mass appeal across a broad demographic range, they can attract strong levels of promotional participation**

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TLC Marketing Explains the Importance of Relationship Marketing on Corporate Review

TLC Marketing on Corporate Review

TLC CEO Mike Scalera sat down with industry expert and CEO of Loyalty 360 Mark Johnson to talk Relationship Marketing and TLC’s unique approach to promotions. The segment, hosted by Donald Trump Jnr explores the importance of connecting with customers on an emotional level and how this approach is leading the way in increasing sales and creating brand advocacy, loyalty & retention for TLC’s clients.  

Press play to learn more

TLC Marketing takes pride in its position as the industry leader in delivering unique experiential reward campaigns to customers. TLC brings a brands positioning to life through fun and engaging Travel, Leisure and Lifestyle rewards, creating a strong emotional connection between people and a brand. 

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From the Windscreen to the Big Screen

O'Brien Glass with Care

O’Brien Glass and TLC Marketing have joined forces to reward customers who purchase an O’Brien vehicle glass repair or replacement during the campaign period from 9 February - 30 April 2015. 

The campaign ‘Enjoy 2 for 1 Movies everyday for a year’ invites O’Brien customers to grab a friend, sit back and relax enjoying 2 for 1 movies at over 150 participating cinemas nationwide.  

With a device responsive campaign website, customers receive 2 for 1 movie vouchers directly to their phone for automatic use, creating a seamless customer experience. 

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Switch. Save. Win.

TLC Marketing consumer promotions

AGL’s largest and most aggressive Australian wide retail promotion, where prospective customers are incentivized to switch from their existing energy supplier to AGL for gas or electricity, with the opportunity for every customer to win exciting rewards supplied by TLC Marketing.  

The campaign includes $8 million worth of prizes, with the chance to be entered into the major draw, for one lucky AGL customers to win a Volkswagen Golf.  

The incredible list of prizes include: The main prize – Volkswagen Golf, Asia holidays, 60” LED TVs, Smartphones, tablets, family cinema passes, activity monitoring bands, days out passes, AGL account credit, magazine subscriptions, spa vouchers, cinema vouchers, Iconic vouchers, and free pizzas. 

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McGuigan Wines Reward Loyal Customers

TLC Marketing consumer promotions

Australian Vintage and the McGuigan brand recently joined forces with TLC Marketing to execute an exclusive BTL campaign. 

Seen nationally in independent bottle shops, McGuigan Wines gave away a special 2for1 movie offer, valid for repeat use across a three month period. 

Rewarding loyal customers is a large part of the McGuigan brand, with the offer therefore becoming a perfect alignment, incentivizing customers to try the refreshed Bin Series range alongside McGuigan Black Label. 

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Houghton Wines gives the gift of travel

TLC Marketing consumer promotions

TLC Marketing and Holiday Rewards have partnered with Accolade Wines for a purchase incentive campaign across their Houghton Wines range.  

The campaign rewards every customer purchase with a $100 Holiday Rewards travel voucher. 

Customers simply purchase any 6 bottles of Houghton Wines at participating retailers during the campaign period. Following customer purchase, they are directed to the campaign website, where proof of purchase is required.  www.houghton-wines.com.au/holidayrewards 

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Adding value everywhere: TLC takes home gold and silver trophies at the IPM Awards 2015

IPM Awards 2015

TLC Marketing UK has won not one but TWO Institute of Promotional Marketing (IPM) Awards for their very-own B2B campaign  - Added Value Everywhere (A.V.E.).

The IPM Awards are the promotional marketing industry’s most highly regarded awards – and the agency were lucky enough to take home trophies in both the categories they entered: GOLD in the Direct Marketing Campaign AND SILVER in the ‘Best Use of Innovation in a B2B Campaign Using Incentive or Promotional Marketing 

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TLC Marketing Worldwide take home 1st prize at the NC Awards - Best Promotional Campaign for Ferrero K-People

NC Awards best promotional campaign

Another incredible success for TLC Marketing Worldwide Italian Office at the NC Awards 2015 - the agency won first prize for "Best Promotional Campaign" with Ferrero K People.

All consumers who purchased multipacks were rewarded with experiences for the family to enjoy together. TLC Marketing included fun activities such as bowling, cinema, fun park entry tickets and much more. 

NC Awards is the famous Italian event dedicated to marketing, which has now reached it's 9th year. The awards include major players in the sector, professionals and marketing & communication experts. 

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TLC Marketing Wins Platinum In Hermes Creative Award

TLC wins platinum in the Hermes Creative Awards

"Honoring the messengers & creators of traditional and emerging media”

TLC Marketing Worldwide has won Platinum in The Hermes Creative Awards 2015, an international awards competition.

“Hermes’ prestigious Platinum Award is presented to those entries judged to be among the most outstanding entries in the competition. Platinum winners are recognized for their excellence in terms of quality, creativity and resourcefulness“- Hermes Creative Awards

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Sony Mobile Communications and TLC Marketing are lacing up great deals

Sony rewards customers on 2014 FIFA World Cup Brazil

To celebrate the largest sporting event in 2014, TLC Marketing and Sony Mobile Communications Australia, along with Optus Australia have teamed up, fuelling football fever across Australia. 

In April 2014, Sony Mobile Communications launched a TLC ‘Xperia™ E1 Adidas World Cup Campaign’ rewarding the purchase of a new Xperia™ E1 handset with the official Brazuca match ball replica of the 2014 FIFA World Cup. 

This campaign was closely followed n May 2014, with the launch of the ‘Xperia™ Z2 Optus Campaign’ rewarding consumers on the purchase of a new Xperia™  Z2 handset with a Bonus pair of Adidas Trainers valued at $190. 

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TLC's work for Robert Graham picks up a prestigious iF Design Award

iF Design award for Robert Graham campaign

We're proud to announce our US agency team have won a prestigious International Forum (iF) Design Award for their work with premier clothing brand Robert Graham. In the Communications category, TLC entered both a printed and digital Birthday Timeline, created specifically to reward the brand’s Collector’s Club members.

An upper tier Robert Graham collector has spent between $25-$50k on clothing and accessories from the full lifestyle men’s brand. On this VIP collector’s birthday, Robert Graham now sends them more than a simple “Happy Birthday.” A printed and interactive digital card designed to increase retention and brand engagement invites them “to take a scroll through the universe, to explore the nature of time itself, and to meditate on the gift of what it means to be."

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L'Oréal Professionnel invites you to grab some popcorn

L'Oreal and TLC Marketing deliver customer promotional campaign

As a thank you for purchasing selected L'Oréal Professionnel Products from a participating salon, L'Oréal Professionnel are rewarding customers with a 2 for 1 movie offers valid for multiple use over 12 months. Eligible products in the campaign include a special L'Oréal Professionnel pack and individual products valued over $50. 

TLC Marketing and L'Oréal Professionnel invite you to grab some popcorn and a friend, then sit back and enjoy the latest blockbuster movies at participating cinemas nationwide. 

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Bringing you the ultimate experience from Amarula Cream and TLC Marketing

Amarula and TLC pamper customers

To drive sales and brand awareness within the Australian market,  TLC Marketing and Amarula Cream are rewarding eligible customers with a free pamper treatment to the value of $60.00 with their purchase of Amarula Cream from a participating retailer.  

Upon the purchase of a bottle of Amarula Cream, customers are directed to a dedicated campaign website to redeem a free pamper gift of their choice.  

Pamper rewards include a selection of facial, back massage, waxing, manicure, pedicures, eyebrow and eyelash tint treatments. 

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Continental Tyres and TLC Marketing launch Conti365 smart phone rewards app

TLC campaign with continental tyres

TLC Marketing and Continental Tyres have launched the Conti365 smart phone rewards app, rewarding eligible customers with 2-for-1 movie vouchers, discounted dining and music downloads, plus more!

In an Australian tyre industry first and Continental Tyres exclusive, the Conti365 Rewards app is available to any customer who purchases four Continental branded tyres through participating retailers during the promotional period. 

The app, which is available for both iPhone and Android smartphones, offers a number of  customer rewards, including 2-for-1 movie vouchers, 2-for-1 and discounted dining offers and even 2-for-1 or free music downloads. App holders are also able to book a free kids sports lesson at over 800 venues across Australia. 

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Kids go free to sports lessons with TLC Marketing

TLC Marketing free kids sports campaign

Agency 31st Second tasked TLC Marketing with increasing the sales of Arnott’s multi share packs through retailers in Australia and New Zealand, while delivering an engaging campaign that reflects Arnott’s brand.

TLC Marketing responded with an everyone wins consumer campaign that spoke to the nature of the audience, focusing on their active lifestyle. Every customer purchasing one packet of selected Tiny Teddy and Shapes multi share campaign packets is eligible to redeem a FREE sports lesson at over 1,000 venues across AU and NZ. 

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Two for One Movies with Premium Beverages and TLC Marketing

Coopers Cinema Rewards Incentive Campaign On Pack

Premium Beverages tasked TLC Marketing with incentivising customers to purchase one case of Coopers 62 Pilsner from Woolworths Liquor or BWS stores during a specified promotional period. 

TLC Marketing responded with an ‘everyone wins’ customer campaign, rewarding all customers who purchase one case of Coopers 62 Pilsner with 2for1 movies, valid for repeat use over three months.

The campaign is communicated on product promotional material, increasing in-store presence, driving sales, encouraging trial of a new brand and raising awareness within a highly competitive market. 

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Happy Banking with TLC Marketing and Bankwest

Bankwest Financial Health Checks incentive campaign

Bankwest tasked TLC Marketing with a challenge to drive foot traffic into Bankwest Stores, with the purpose store to receive a free financial health check . 


TLC Marketing responded to this brief with two consumer incentive campaigns:

-Incentivizing customers to refer a friend to Bankwest, who then completes a financial health check. Customer is rewarded with a 2 for 1         movie voucher valid for multiple use over three months.

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Experience Siemens Cooking with TLC Marketing

Experience Siemens Cooking Incentive Campaign

Bosch and Siemens Home Appliances (BSH) take luxury experiences out of the kitchen with their latest TLC consumer campaign.

Directing consumer focus to their latest fried-ware and cookware packages, TLC Marketing created, implemented and launched a ‘twist’ on Siemens usual customer cash back offer.

For every Siemens ‘Cooking Pack’ purchased during the specified promotional period, customers were rewarded with a RedBalloon experience up to the value of $500. 

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Maintain your Asia holiday glow with Lastminute.com.au and TLC Marketing

Lastminute.com.au Maintain Your Glow Incentive Campaign Website

To drive sales of hotel and flight bookings to Asia through Lastminute.com.au, TLC Marketing delivered an everyone wins customer incentive campaign, giving holiday bookers the chance to maintain their Asia holiday glow. 

Upon hotel and flight bookings, customers are sent a unique code to the email address entered at the time of booking. Customers can then use this code on a dedicated website to redeem a free pamper gift of their choice.


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ACE Insurance, Choose your ACE Offer

ACE Insurance Active Lifestyle incentive campaign

Choose your ACE experience anywhere in Australia thanks to ACE Insurance and TLC Marketing.

To increase sales uplifts and promote brand awareness of three insurance policies with ACE Insurance, TLC has delivered three experience offers exclusively for ACE Insurance customers.

Depending on the ACE protection policy, customers taking out a selected policy qualifies for a selected reward:

Cancer protection policy gives a 2for1 Wellness Pass including Yoga, Pilates, Massage, Stone Therapy, meditation and Reiki.

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Kids go free to the Movies with Murray Goulburn and TLC Marketing

 Murray Goulburn Devondale Kids Go Free Incentive Campaign on pack marketing

Murray Goulburn (Devondale) tasked TLC Marketing with incentivising customers to purchase multi packs of Devondale during a promotional period. 

TLC Marketing responded with an ‘everyone wins’ customer campaign, rewarding all customers who purchase a Devondale four carton multi-pack. All customers receive a unique code via the promotional packaging - to access their Kids Go Free movie voucher on the promotional website.

Customers were also able to enter the hero prize draw to win a family holiday weekend for up to four people to Movie World in Gold Coast Australia. 

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MLC Insurance Activity Card

MLC Insurance Entertainment Pass Incentive Campaign Website

MLC Insurance’s brand’s challenge was existing customer retention, targeting customers with a reward for the renewal of the MLC Life Assurance Policy within a specified time period.

TLC Marketing responded with a MLC Insurance Activity Card, twelve months of activity focused rewards.

MLC Insurance customers who qualify for the Activity Card are rewarded with a 2for1 Cinema tickets and 2for1 Days Out experiences valid for 12 months from activation.

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Sony and Virgin Mobile Festival Proof Campaign

Sony and Virgin Mobile incentive campaign website

Go off, anywhere in the World with TLC Marketing and Sony XPeria™ Z1. 

Sony XPeria™ Z1customers who sign up to a Virgin Mobile post-paid plan during the promotional period are rewarded with two FREE local gig tickets from Moshtix. 

Customers can then opt-in for a chance to win one of four double passes to a International Music Festival for the trip of a lifetime worth $10,000 (including return flights and accommodation for two people).  

Each customer is asked to enter their IMEI number and relevant purchase details on the promotional website, when validated claimants are then sent a Sony Xperia ™ Z1 / Virgin Mobile festival t-shirt and ticket booking information.

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TLC Marketing and Philips Saeco exclusive customer rewards

Cashback promotion for Philips from TLC Marketing

TLC Marketing and Philips Saeco score a hat trick. The Philips exclusive customer rewards promotion is the third consumer incentive campaign run by TLC Marketing.

Philips Saeco wanted increased sales of selected Philips Saeco Coffee Machines during the Mother’s Day trading period. TLC Marketing responded by creating an everyone wins campaign which rewards a consumer purchase with a cash back value and a Vittoria Gift Pack (including coffee, latte glasses, book and chocolate powder).

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L'Oréal Mother's Day Campaign

L'Oreal Mother's Day incentive campaign website

TLC Marketing and L’Oreal Paris team up to increase consumer spend during the Mother’s Day trading period.

L’Oreal’s brand’s challenge was to increase sales, product visibility and engagement with their audience while celebrating the special relationship between Mothers and Daughters. TLC Marketing responded by creating a campaign which awards every customer with a free photographic session for Mothers and Daughters.

Customers who spent $50 or more on L’Oreal Paris day cream, night cream, eye cream or serum at participating retailers (Priceline, Big W, Target and selected pharmacies), are rewarded with a choice of three options - a high quality stretch canvas full bound print, a ready to hang high quality photo block mount or a 25xm x 33cm portrait print. All rewards include a free 1 hour photographic session with an average of 30 photographs taken. 

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Explore the continents with Continental and TLC Marketing

Continental campaign, rewarding multiple purchase with travel rewards

TLC Marketing were tasked with incentivizing Continental customers to increase their multiple tyre sales during a selected promotional period. TLC Marketing responded by rewarding Continental customers with the chance to explore the Continents.

Customers who purchased Continental branded PLT tyres 16” or lager were rewarded with a free week’s accommodation in a self catering apartment for up to four people absolutely free.

The Continental Explore the Continents campaign was delivered through point of sale promotional product at participating retailer and online through a dedicated website.

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TLC Marketing and ING Direct 2 for 1 Cinema Saver Rewards

ING Direct cinema campaign with TLC Marketing, direct marketing piece

TLC Marketing and ING Direct delivered a consumer incentive campaign first in Australia, 2for1 cinema tickets with 2for1 popcorn and drinks.

ING Directs brand’s challenge was existing customer retention while driving brand engagement. TLC Marketing responded by creating a 2 for 1 cinema saver rewards campaign, appealing to ING Directs broad demographic, with 2for1 cinema tickets valid for multiple use over a period of six months, along with 2for1 popcorn and drinks, an Australian first!

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TLC Marketing and the Optus Movie Rewards campaign

Free cinema tickets from Optus with TLC

TLC Marketing Worldwide has joined forces with Optus to refresh the Optus’ Movie Rewards program.

Launched in mid-November 2012, Nationwide Optus customers are taking advantage of $10 movie vouchers at all Hoyts Cinemas, plus their Alliance Partner cinemas, plus a further 126 Independent cinemas from the National Cinema Network.

TLC Marketing delivers an additional 176 cinemas to Optus’ Movie Rewards program, making your next cinema trip that much closer!

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