Welcome to TLC Australia

  • TLC Marketing consumer promotions

    Switch. Save. Win. AGL Energy's largest and most aggressive Australian wide retail promotion, incentivizing prospective customers

  • Youi rewards app

    In an industry first, YouiRewards offers a host of great rewards from participating partners, including Event Cinemas, Flight Centre, Ticketek, Hungry Jacks and more!

  • Mumbrella Asia Awards

    TLC Marketing Worldwide are proud to be a finalist for the 'APAC Speciality Agency of the Year' category at the Mumbrella Asia Awards.

 Press releases

The Frankies: awarding staff excellence

The Frankies: awarding staff excellence

Every year TLC Marketing hold their internal awards ceremony, The Frankies. 

In honour of Frank True, the awards are designed to bring together every TLC team from around the world to celebrate staff members who have gone above and beyond in their roles. Every TLC member of staff casts their vote anonymously and the results are tallied up to reveal the winners on the day/night (depending what part of the world we are in).

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TLC Marketing UK is one of the best places to work according to Best Companies

TLC Marketing global consumer incentive agency

TLC Marketing are delighted to announce they have been awarded a 1 star accolade from Best Companies, the workplace engagement specialists. The Best Companies Accreditation Standard follows the elite Michelin style star rating system for organisations that demonstrate high levels of employee engagement. Just two points off of a two star ‘outstanding’ award, TLC Marketing UK was voted as one of the best places to work by staff themselves. 

Priding themselves in their unique ‘family’ culture TLC’s Group HR Director Emily Evans said, “This is a wonderful achievement and one we are very proud of as it represents not only our fabulous UK business but our global HQ too.”  

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Added Value Everywhere: TLC Marketing bring home a European IMC award

Added Value Everywhere: TLC Marketing bring home a European IMC award

Our UK office has scooped a European Integrated Marketing Communications award for the B2B campaign - Added Value Everywhere (A.V.E.). Entry is purely by recognition, and only open to campaigns which have won an award in their own national awards programme. In the UK, the Institute of Promotional Marketing (IPM) Awards is the only entry route and is therefore the most highly regarded accolade in the industry. We are honoured our hard work has been so highly respected amongst marketing professionals.

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New Year. New You

New Year New You

A new year – ah, a clean slate to start with. It comes as no surprise that  roughly one in three Australians resolve to better themselves in some way – that good ol resolution.  

The beginning of a new year is not only a great time for everyone across Australia to start the year with good intentions, it also presents the perfect time for brands to re-engage with their customers and reward them with experiences that are relevant to their goals, adding real value to their lives. 

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Be A Life Saver

Community support initiatives from TLC Marketing

Be A Life Saver. No one deserves to die at sea.

Last year over 3,400 people drowned fleeing for a better life. 

One family couldn’t stand by and just watch, they bought a boat and equipped a crew that saved 3,000 people in 60 days. This year with the Global Refugee Crisis, they need our help. 

As part of the TLC Trust, we’re coming together to raise money for the Migrant Offshore Aid Station (MOAS), the crew of international humanitarians, security, medical staff and maritime officers who are back at sea preventing more catastrophes. 

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Back to School, It's enough to send Credit Cards into meltdown

Back to School

Parents across Australia are counting the cost of getting their kids ready for the new school year, with booklists, uniforms, sports equipment, the latest fashionable shoes and backpacks, to laptops, technology and stationary, the list doesn’t stop and it’s enough to send credit cards into a meltdown. 

With research conducted by Heritage Bank showing 60% of primary school parents admitting to feeling stress in the lead up to the school year due to the costs associated with back to school items. This comes as no surprise with the average primary school family spending over $2000 in the weeks before the bell rings. 

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TLC Marketing Explains the Importance of Relationship Marketing on Corporate Review

TLC Marketing on Corporate Review

TLC CEO Mike Scalera sat down with industry expert and CEO of Loyalty 360 Mark Johnson to talk Relationship Marketing and TLC’s unique approach to promotions. The segment, hosted by Donald Trump Jnr explores the importance of connecting with customers on an emotional level and how this approach is leading the way in increasing sales and creating brand advocacy, loyalty & retention for TLC’s clients.  

Press play to learn more

TLC Marketing takes pride in its position as the industry leader in delivering unique experiential reward campaigns to customers. TLC brings a brands positioning to life through fun and engaging Travel, Leisure and Lifestyle rewards, creating a strong emotional connection between people and a brand. 

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From the Windscreen to the Big Screen

O'Brien Glass with Care

O’Brien Glass and TLC Marketing have joined forces to reward customers who purchase an O’Brien vehicle glass repair or replacement during the campaign period from 9 February - 30 April 2015. 

The campaign ‘Enjoy 2 for 1 Movies everyday for a year’ invites O’Brien customers to grab a friend, sit back and relax enjoying 2 for 1 movies at over 150 participating cinemas nationwide.  

With a device responsive campaign website, customers receive 2 for 1 movie vouchers directly to their phone for automatic use, creating a seamless customer experience. 

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Switch. Save. Win.

TLC Marketing consumer promotions

AGL’s largest and most aggressive Australian wide retail promotion, where prospective customers are incentivized to switch from their existing energy supplier to AGL for gas or electricity, with the opportunity for every customer to win exciting rewards supplied by TLC Marketing.  

The campaign includes $8 million worth of prizes, with the chance to be entered into the major draw, for one lucky AGL customers to win a Volkswagen Golf.  

The incredible list of prizes include: The main prize – Volkswagen Golf, Asia holidays, 60” LED TVs, Smartphones, tablets, family cinema passes, activity monitoring bands, days out passes, AGL account credit, magazine subscriptions, spa vouchers, cinema vouchers, Iconic vouchers, and free pizzas. 

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Houghton Wines gives the gift of travel

TLC Marketing consumer promotions

TLC Marketing and Holiday Rewards have partnered with Accolade Wines for a purchase incentive campaign across their Houghton Wines range.  

The campaign rewards every customer purchase with a $100 Holiday Rewards travel voucher. 

Customers simply purchase any 6 bottles of Houghton Wines at participating retailers during the campaign period. Following customer purchase, they are directed to the campaign website, where proof of purchase is required.  www.houghton-wines.com.au/holidayrewards 

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Adding value everywhere: TLC takes home gold and silver trophies at the IPM Awards 2015

IPM Awards 2015

TLC Marketing UK has won not one but TWO Institute of Promotional Marketing (IPM) Awards for their very-own B2B campaign  - Added Value Everywhere (A.V.E.).

The IPM Awards are the promotional marketing industry’s most highly regarded awards – and the agency were lucky enough to take home trophies in both the categories they entered: GOLD in the Direct Marketing Campaign AND SILVER in the ‘Best Use of Innovation in a B2B Campaign Using Incentive or Promotional Marketing 

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TLC Marketing Worldwide take home 1st prize at the NC Awards - Best Promotional Campaign for Ferrero K-People

NC Awards best promotional campaign

Another incredible success for TLC Marketing Worldwide Italian Office at the NC Awards 2015 - the agency won first prize for "Best Promotional Campaign" with Ferrero K People.

All consumers who purchased multipacks were rewarded with experiences for the family to enjoy together. TLC Marketing included fun activities such as bowling, cinema, fun park entry tickets and much more. 

NC Awards is the famous Italian event dedicated to marketing, which has now reached it's 9th year. The awards include major players in the sector, professionals and marketing & communication experts. 

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TLC Marketing Wins Platinum In Hermes Creative Award

TLC wins platinum in the Hermes Creative Awards

"Honoring the messengers & creators of traditional and emerging media”

TLC Marketing Worldwide has won Platinum in The Hermes Creative Awards 2015, an international awards competition.

“Hermes’ prestigious Platinum Award is presented to those entries judged to be among the most outstanding entries in the competition. Platinum winners are recognized for their excellence in terms of quality, creativity and resourcefulness“- Hermes Creative Awards

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TLC's healthy partnership with wearables

TLC Marketing in partnership with Fitbit

TLC Marketing Worldwide has started working with world class wearable brands as part of their global partnership portfolio.

TLC Marketing’s Chairman, Nick True commented: “There’s an enormous opportunity in connected health and fitness, so we are thrilled to add wearables to our global partnership portfolio.  More and more customers are taking a proactive approach and responsibility for their own health and fitness, and wearble tech, smartphones and apps are rapidly becoming key user platforms.  We’ve got a couple of our clients eager to use the products in their marketing campaigns already – so watch this space.”

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Access over 60% of the world's music

Reward campaign specialists TLC Marketing today announced that they have signed an agreement with Universal Music Group, the world's leading music company. The new agreement enables TLC to provide their clients with music from UMG’s unrivalled catalogue.

TLC Marketing’s Chairman, Nick True commented: “With access to Universal Music’s extensive catalogue, this is a very exciting expansion to our reward portfolio.  Our brand partners will be able to make more noise and create much more powerful promotions by reaching consumers with tracks from many of the world’s top artists past and present with every single purchase.”

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TLC Marketing grows digital team with major industry hire

Major Steadman

Dubai-based digital marketing pioneer Major Steadman returns to his homeland to join the TLC Marketing Global HQ in Marylebone London.

After 10 years of digital innovation in Dubai, working for the likes of Saatchi & Saatchi and Tribal Worldwide, Steadman has handpicked an exciting opportunity within TLC Marketing.

He will be responsible for leading digital transformation within the business and executing best in class work for TLC’s global clients.

“It’s hard not to notice that the world is changing fast & that the companies that thrive have built or rebuilt themselves for the modern age, TLC embraces this change-culture and I’m really excited about joining and leading the digital charge...” Major Steadman.

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LSE selects TLC Marketing as an inspirational company for Britain in 2015

TLC marketing 1000 companies to inspire Britain

Today TLC Marketing’s success has been recognised in The London Stock Exchange’s 1000 Companies to Inspire Britain 2015 report, showcasing the most inspiring and fast growing small and medium-sized companies. The marketing agency’s accreditation has been judged taking into account growth, visibility in market, increase in clients and growth in number of employees. 

Nick True, Chairman is delighted his business has been recognised “This is a great moment for us as a business, we are passionate about what we do here at TLC Marketing and are always striving for the best for both our clients and staff – and our growth is a reflection of that company wide attitude”.

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TLC's work for Robert Graham picks up a prestigious iF Design Award

iF Design award for Robert Graham campaign

We're proud to announce our US agency team have won a prestigious International Forum (iF) Design Award for their work with premier clothing brand Robert Graham. In the Communications category, TLC entered both a printed and digital Birthday Timeline, created specifically to reward the brand’s Collector’s Club members.

An upper tier Robert Graham collector has spent between $25-$50k on clothing and accessories from the full lifestyle men’s brand. On this VIP collector’s birthday, Robert Graham now sends them more than a simple “Happy Birthday.” A printed and interactive digital card designed to increase retention and brand engagement invites them “to take a scroll through the universe, to explore the nature of time itself, and to meditate on the gift of what it means to be."

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TLC Marketing wins two MediaStar Awards

MediaStar Awards 2015 TLC Marketing

TLC Marketing Italia is proud to announce another great success at MediaStar Awards 2015 – the 19th edition of one of the most important Advertising and Communications awards nationwide.

The agency has conquered the first place with “Zuegg Passione e Talento” in the Competitions/Everyone Wins Promotional Campaigns as well as winning a Speial Star mention for  “Puoi Contare su Clarins” creative materials.

The prizes were awarded by a qualified team of more than 70 professional coming from the comms/ADV/agencies world.

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Our top marketing predictions in 2015

Top marketing predictions for 2015

Technology continuing to drive change

We predict neuro-marketing techniques crossing into mainstream marketing territory. With big players such a Neilson leading this movement we see this becoming more accessible in 2015. Planning will play a crucial role in the push & pull relationship between creative and data. The question of whether it’s used correctly, pre or post production is yet to be debated. 


Complexities of marketing streamlined

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Merlin Entertainments announces strategic partnership with TLC Marketing

TLC Marketing partners with Merlin Entertainments

Merlin Entertainments has announced it’s new strategic partnership with TLC Marketing.

The partnership aims to build on TLC’s existing reward portfolio to deliver compelling consumer campaigns for Australia’s largest brands, whilst driving more customers to the countries best attraction experiences. 

Merlin Entertainments is the perfect partner brand for TLC Marketing, their eleven entertainment venues provide amazing experiences – everything from watching Rex, a 5 meter crocodile, eating his dinner at Wild Life Zoo, to posing with the stars at Madame Tussauds or even walking amongst the tree tops at Illawarra Fly.

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TLC Marketing are delighted to announce their award at the Ifs ProShare Awards

ProShare Awards acknowledge TLC Marketing

TLC Marketing are thrilled to announce their success at the ifs ProShare awards.

Companies from the travel, insurance, property, banking, communications and retail sectors were the big winners at the 2014 annual ifs ProShare Awards for their contribution to fostering employee share ownership in what has been a busy year for mergers and  acquisitions, corporate restructurings and IPOs.   

Among the big winners on the night were TLC Marketing for their efforts in fostering employee share ownership among SMEs, in the category “Best commitment to employee share ownership for small companies with fewer than 250 employees”.

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Every child deserves a magical Christmas

Community support initiatives from TLC Marketing

You may have heard of The Smith Family, but did you know they were founded in 1922 when a group of businessmen decided to deliver toys to orphans on Christmas Eve? Carrying on the tradition, TLC Marketing Australia is helping The Smith Family spread the magic of Christmas to disadvantaged Aussie kids this year.

The Smith Family works tirelessly to help disadvantaged children succeed in their education so that they have the opportunity to create a future for themselves. Delivering educational books and toys at Christmas ensures kids can continue to learn whilst enjoying the magic of Christmas.

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Award winning campaigns

Award winning campaigns

TLC Marketing is proud to announce the amazing results from the 11th Press and Outdoor Key Award in Italy, organized by Media Key. The prestigious event took place in Milan Iulm university on Tuesday October 7th, 2014.


The agency was awarded with a glorious first place for both “Puoi Contare su Clarins” and “A cena in buona compagnia” (Direct Line) campaigns, judged as the best ones in Integrated Promotional Campaigns and Direct Marketing categories.

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How to make memorable brand experiences

TLC Marketing Press Releases

A new Neurosense study "The Science of Good Service", commissioned by American Express, has revealed which service experiences consumers value the most! Here at TLC we’ve pulled out some key trends:

Honest service

Building trust with your consumer and being open, honest and transparent about your services: 35% of those questioned defined this as an experience they would value the most. E.g. a bank not charging their customers ATM fees.

This has been seen most recently in ING Direct’s Orange Everyday campaign, where they ask customers if they want to use every ATM in Australia for free, yes, every single one. 

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TLC Marketing backs Big Cake Bake

TLC Trust supports the community

With the Australian Red Cross approaching its 100th birthday this year, there seems no better time to get involved with the annual nationwide event Big Cake Bake.

The TLC Trust is counting down the days till Monday 25th August, were they will be showing off their baking skills, serving up delicious cakes to the TLC office and neighboring areas.

And why are we baking cakes you ask? To raising donations to support the amazing work that the Red Cross does, helping some of the most vulnerable people in Australia. 

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TLC Marketing opens a new division, TLC Sport

TLC Marketing global consumer incentive agency

TLC Marketing launches a new global division that extends its offer of expertise to Sport marketing including new rewards and event sponsorships.


While enjoying a great winter of sports, from the World Cup to the Commonwealth Games, at TLC Marketing we felt there was no better time to announce the creation of a new division specializing in Sport marketing.


The growing Sports industry and its connection with the world of promotional campaigns, sponsorships and events is a reality. Consumers want to feel emotionally connected to their brands, and the values and passion that Sports generates are the perfect alternative to non-conventional communication.

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Imagine if every cereal box came with a free sports session…

TLC Marketing Press Releases

That’s exactly what the team at TLC Marketing are proposing to some of our biggest brands in Aus.


TLC Marketing has scoured the entire country creating partnerships with some of the best sport session providers – everyone from Kinderballet dance lessons in Melbourne, Grasshopper Soccer sessions in Perth and Ready Steady Go Kids Aussie Rules sessions in Sydney.


Only six out of 10 children aged between five and 14 years participate in sport outside of school, (source: The Australian Bureau of Statistics) TLC Marketing feel this is where brands can step and in and help influence a change in lifestyles by offering fun sports sessions.

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Expansion for Global Agency TLC Marketing

TLC Marketing agency expansion

TLC Marketing, the world’s leading lifestyle rewards agency, has began the year strongly with new staff additions to its Operations and Product teams. With the addition of  new team members, TLC Marketing is positioned for further success in 2014.

Katie Surendonk joins the TLC team from agency giant M&C Saatchi, she will bring valuable experience to the new role of Operations Director.

2013 proved to be a whirlwind year for TLC Marketing, with continued success from a growing client base including telecoms giant Optus, and we’ve kicked off 2014 in the same manner, landing a number of exciting new clients.

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TLC Marketing's snapshot on digital camera polarisation

TLC Marketing Press Releases

The digital camera market has been on a dramatic decline over the last year with Future Source consulting estimating demand to have dropped by a huge 24%.

It's not surprising when we look around us and see the photographers of today. Everyone and anyone is a photographer, and the majority are using a smart phone. With smart phone penetration increasing ( 62.2% of Britons according to Our Mobile Planet by Google) this is a trend which isn’t looking to slow down.

The blurred line between digital cameras and smart phones is getting fainter, only last month Samsung decided to merge their camera and smart phone business units to encourage synergy. 

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Maintain your Asia holiday glow with Lastminute.com.au and TLC Marketing

Lastminute.com.au Maintain Your Glow Incentive Campaign Website

To drive sales of hotel and flight bookings to Asia through Lastminute.com.au, TLC Marketing delivered an everyone wins customer incentive campaign, giving holiday bookers the chance to maintain their Asia holiday glow. 

Upon hotel and flight bookings, customers are sent a unique code to the email address entered at the time of booking. Customers can then use this code on a dedicated website to redeem a free pamper gift of their choice.


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ACE Insurance, Choose your ACE Offer

ACE Insurance Active Lifestyle incentive campaign

Choose your ACE experience anywhere in Australia thanks to ACE Insurance and TLC Marketing.

To increase sales uplifts and promote brand awareness of three insurance policies with ACE Insurance, TLC has delivered three experience offers exclusively for ACE Insurance customers.

Depending on the ACE protection policy, customers taking out a selected policy qualifies for a selected reward:

Cancer protection policy gives a 2for1 Wellness Pass including Yoga, Pilates, Massage, Stone Therapy, meditation and Reiki.

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Kids go free to the Movies with Murray Goulburn and TLC Marketing

 Murray Goulburn Devondale Kids Go Free Incentive Campaign on pack marketing

Murray Goulburn (Devondale) tasked TLC Marketing with incentivising customers to purchase multi packs of Devondale during a promotional period. 

TLC Marketing responded with an ‘everyone wins’ customer campaign, rewarding all customers who purchase a Devondale four carton multi-pack. All customers receive a unique code via the promotional packaging - to access their Kids Go Free movie voucher on the promotional website.

Customers were also able to enter the hero prize draw to win a family holiday weekend for up to four people to Movie World in Gold Coast Australia. 

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Sony and Virgin Mobile Festival Proof Campaign

Sony and Virgin Mobile incentive campaign website

Go off, anywhere in the World with TLC Marketing and Sony XPeria™ Z1. 

Sony XPeria™ Z1customers who sign up to a Virgin Mobile post-paid plan during the promotional period are rewarded with two FREE local gig tickets from Moshtix. 

Customers can then opt-in for a chance to win one of four double passes to a International Music Festival for the trip of a lifetime worth $10,000 (including return flights and accommodation for two people).  

Each customer is asked to enter their IMEI number and relevant purchase details on the promotional website, when validated claimants are then sent a Sony Xperia ™ Z1 / Virgin Mobile festival t-shirt and ticket booking information.

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TLC Marketing and Philips Saeco exclusive customer rewards

Cashback promotion for Philips from TLC Marketing

TLC Marketing and Philips Saeco score a hat trick. The Philips exclusive customer rewards promotion is the third consumer incentive campaign run by TLC Marketing.

Philips Saeco wanted increased sales of selected Philips Saeco Coffee Machines during the Mother’s Day trading period. TLC Marketing responded by creating an everyone wins campaign which rewards a consumer purchase with a cash back value and a Vittoria Gift Pack (including coffee, latte glasses, book and chocolate powder).

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L'Oréal Mother's Day Campaign

L'Oreal Mother's Day incentive campaign website

TLC Marketing and L’Oreal Paris team up to increase consumer spend during the Mother’s Day trading period.

L’Oreal’s brand’s challenge was to increase sales, product visibility and engagement with their audience while celebrating the special relationship between Mothers and Daughters. TLC Marketing responded by creating a campaign which awards every customer with a free photographic session for Mothers and Daughters.

Customers who spent $50 or more on L’Oreal Paris day cream, night cream, eye cream or serum at participating retailers (Priceline, Big W, Target and selected pharmacies), are rewarded with a choice of three options - a high quality stretch canvas full bound print, a ready to hang high quality photo block mount or a 25xm x 33cm portrait print. All rewards include a free 1 hour photographic session with an average of 30 photographs taken. 

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Explore the continents with Continental and TLC Marketing

Continental campaign, rewarding multiple purchase with travel rewards

TLC Marketing were tasked with incentivizing Continental customers to increase their multiple tyre sales during a selected promotional period. TLC Marketing responded by rewarding Continental customers with the chance to explore the Continents.

Customers who purchased Continental branded PLT tyres 16” or lager were rewarded with a free week’s accommodation in a self catering apartment for up to four people absolutely free.

The Continental Explore the Continents campaign was delivered through point of sale promotional product at participating retailer and online through a dedicated website.

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TLC Marketing and ING Direct 2 for 1 Cinema Saver Rewards

ING Direct cinema campaign with TLC Marketing, direct marketing piece

TLC Marketing and ING Direct delivered a consumer incentive campaign first in Australia, 2for1 cinema tickets with 2for1 popcorn and drinks.

ING Directs brand’s challenge was existing customer retention while driving brand engagement. TLC Marketing responded by creating a 2 for 1 cinema saver rewards campaign, appealing to ING Directs broad demographic, with 2for1 cinema tickets valid for multiple use over a period of six months, along with 2for1 popcorn and drinks, an Australian first!

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TLC Marketing and the Optus Movie Rewards campaign

Free cinema tickets from Optus with TLC

TLC Marketing Worldwide has joined forces with Optus to refresh the Optus’ Movie Rewards program.

Launched in mid-November 2012, Nationwide Optus customers are taking advantage of $10 movie vouchers at all Hoyts Cinemas, plus their Alliance Partner cinemas, plus a further 126 Independent cinemas from the National Cinema Network.

TLC Marketing delivers an additional 176 cinemas to Optus’ Movie Rewards program, making your next cinema trip that much closer!

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