Happy Banking with TLC Marketing and Bankwest
Posted by suzanne.rolfe | 19 June
Bankwest tasked TLC Marketing with a challenge to drive foot traffic into Bankwest Stores, with the purpose store to receive a free financial health check .
TLC Marketing responded to this brief with two consumer incentive campaigns:
-Incentivizing customers to refer a friend to Bankwest, who then completes a financial health check. Customer is rewarded with a 2 for 1 movie voucher valid for multiple use over three months.
-Rewarding Customers who attend a financial health check appointment at Bankwest with a free 12 month magazine subscription.
Both campaigns were communicated via a promotional direct mail piece and on Westfield Mall eyelites. Along with a Bankwest branded microsite for customers to redeem their rewards