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TLC Marketing partners with Merlin Entertainments

Merlin Entertainments announces strategic partnership with TLC Marketing

Posted by suzanne.rolfe | 16 December

Merlin Entertainments has announced it’s new strategic partnership with TLC Marketing.

The partnership aims to build on TLC’s existing reward portfolio to deliver compelling consumer campaigns for Australia’s largest brands, whilst driving more customers to the countries best attraction experiences. 

Merlin Entertainments is the perfect partner brand for TLC Marketing, their eleven entertainment venues provide amazing experiences – everything from watching Rex, a 5 meter crocodile, eating his dinner at Wild Life Zoo, to posing with the stars at Madame Tussauds or even walking amongst the tree tops at Illawarra Fly.

“Here at TLC we work with the world’s largest brands to help motivate consumer behavior across our clients objectives. Adding value to campaigns, and reinforcing brand positioning. A partnership with leading attractions company Merlin Entertainment, delivers brands and their consumers with experiences not to be forgotten”. Andrew Healy, CEO Asia Pacific, said.


TLC Marketing with Merlin Entertainment, are offering Australia’s largest brands access to a suite of attractions offers, including the main event: two adult entries to any Merlin attraction for the price of one. 


About TLC Marketing 

TLC Marketing is the World’s leading agency in the creation and delivery of compelling consumer offers that incite action. TLC has over 20 years’ experience in delivering successful campaigns ranging from loyalty platforms to added value consumer incentives by using intelligence from 17 international offices as part of the TLC Marketing Worldwide Group. 


About Merlin Entertainments

Merlin Entertainments is the world’s Number 2 Leisure Operator with 105 attractions, including theme parks, hotels and city centre attractions, in 17 countries and across four continents.  In Australia they own and operate 11 attractions and 2 Ski Resorts , including:


SEA LIFE Sydney Aquarium (NSW)


Madame Tussauds  (NSW)

Sydney Tower Eye (NSW)

Manly SEA LIFE Sanctuary (NSW)

Illawarra  Fly Treetop Adventures (NSW)

SEA LIFE Melbourne Aquarium (VIC)

Otway Fly Treetops Adventures + Zip Line (VIC)

WILD LIFE Hamilton Island (QLD)

Underwater World  SEA LIFE Mooloolaba (QLD)

Kelly Tarlton's SEA LIFE Aquarium (NZ)


Mount Hotham  (VIC)

Falls Creek (VIC)


To find out how this exciting partnership can achieve your brand's consumer engagement objectives get in touch with TLC Marketing today