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TLC Marketing Australia cinema campaigns

You’ve got front row seats to the premiere of our brilliant new cinema rewards

Posted by suzanne.impiombato | 05 August

Cinema-going remains one of the most popular forms of entertainment in Australia, with $1.1bn spent on movie tickets alone in 2013* 

Whether you want to align with a movie, provide your customers with discounted tickets, or free movies for a year, TLC has you covered for your next blockbuster campaign. 

Cinema giveaways are overall a really good fit for retailers and brands. As movie tickets have mass appeal across a broad demographic range, they can attract strong levels of promotional participation**

Discover how Cinema campaigns have worked for some of our clients:


O’Brien Glass

A sales uplift incentive campaign, to increase sales of O’Brien vehicle glass repairs or replacements 

“The expected opportunities for the promotional period was more than 30% higher than the average promotion, making one of our first gift with purchase promotions a success” 

Find out more about this campaign here 


Australian Vintage Wines - McGuigan Wines

Rewarding loyal customers is a large part of the McGuigan brand, with the cinema rewards campaign  therefore becoming a perfect alignment, incentivizing customers to try the refreshed Bin Series range alongside McGuigan Black Label. 

“80% of customers who claimed the 2 for 1 movies reward had purchased a Black Label and 20% of customers had purchased the new Bin label”

Find out more about this campaign here 


Vodafone New Zealand 

Vodafone Fantastic Fridays – were you don’t have to wait all week for that Friday feeling. 

Eligible Vodafone customers will have access to a suite of movie offers including the main event: two movie vouchers for the price of one. 

Highly successful campaign with KPI’s achieved, New Zealanders love a good blockbuster! With highest redemptions throughout School Holiday periods

Find out more about this campaign here 


Discover how a cinema ticket promotion and TLC’s reward expertise can benefit your brand. But don’t just take our word for it, try it for yourself. Find out more on 02 8904 7249 or hello@tlcmarketing.com 


*Val Morgan 

**Inside Retail