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How to create memorable brand experiences

Most valued service experiences consumers? TLC pulled out key trends

A new Neurosense study "The Science of Good Service",commissioned by American Express, has revealed which service experiences consumers value the most! Here at TLC we’ve pulled out some key trends:

Honest service

Building trust with your consumers, being open and honest about your services: 35% of those questioned defined this as an experience they would value the most. E.g. a taxi driver returning your lost property from the back of their cab.
This has been seen most recently in NatWest’s No tricks campaign “We're putting the brakes on unfair credit card deals and saying no to 0% credit cards. No card tricks with NatWest”.

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TLC Marketing UK staffs up

Ben Fillery joins as the agency’s first strategic planner

TLC Marketing UK has taken on new staff in its planning, partner and account handling teams as part of plans to develop more creative rewards and promotions.

John Pearson, who heads up the London agency, says: “This is a very exciting time for TLC and these appointments reflect the way we are growing, with existing clients like Direct Line and new ones, such as Sony and HTC, appointing us to help deliver business growth.”

Ben Fillery joins the expanding planning department. Sharing his time between new business and retained clients, he brings expertise across multiple communications channels with a specialism in shopper and retail activation. Ben was previously at The Marketing Store and Momentum Worldwide where he worked brands such as Microsoft, HTC, Subway and McDonald’s.

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Bosch celebrates 10million IXO screwdrivers sold worldwide with TLC Marketing

Bosch celebrate IXO screwdrivers anniversary with TLC Marketing

In 2003, innovation experts at Robert Bosch in Germany released the IXO, the world’s first and smallest cordless screwdriver powered by lithium-ion technology. It has since become the most sold power tool around the globe – selling over 10 million units to date.

To celebrate the 10 millionth unit sold Bosch are rewarding all customers who purchase the IXO screwdriver throughout August and September two free main courses at PizzaExpress.

And that’s not all, to celebrate big, three lucky customers will win a 7 night luxury trip for two the breathtakingly beautiful Maldives! Customers will be automatically entered into the prize draw when they claim their free PizzaExpress voucher.

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