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Award winning campaigns

Agency team picking up the Clarins campaign award

TLC Marketing is proud to announce the amazing results from the 11th Press and Outdoor Key Award in Italy, organized by Media Key. The prestigious event took place in Milan Iulm university on Tuesday October 7th, 2014.

The agency was awarded with a glorious first place for both “Puoi Contare su Clarins” and “A cena in buona compagnia” (Direct Line) campaigns, judged as the best ones in Integrated Promotional Campaigns and Direct Marketing categories.

Both campaigns were developed in house, from the concepts to partners' recruitment down to creative execution.

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Dipping our toe into Neuromarketing

TLC Marketing blog on camera campaigns

"Neuromarketing" has been a buzz word for the last few years, particularly fuelled by Admap's hunger to get marketers to understand this science and bring it into our agencies. According to Thom Noble, founder of NeuroStrata we've now reached our 'dipping point' (according to him we're now ready to dip our toe in the water to test it out).

TLC Marketing had the pleasure of listening to Thom earlier this week at the Warc event in London. At the event he was joined on stage by Michael E Smith, VP at Nielsen Neuro. The discussion covered uses of fMRI, coding and EEG and how together these tools can build a picture of unconcious consumer reactions. 

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Our top 3 Halloween campaigns

Toyota campaign for Halloween

Here at TLC we've been working the graveyard shift hoping to be spooked by some creative campaigns ... and we've not found many! The US's influence on this calendar period hasn't reached many brands but instead the retailers. But are the brands missing a trick? Our creative team have compiled their top 3!

Runner up:

Krispy Kreme

I noticed this in Tesco the other day. Krispy Kreme are doing a few things for Halloween this year, but the one that was most clearly advertised was the taste your fate promotion they're running. Essentially it's a special doughnut that they've launched. When you bite into the doughnut you find out if you have been 'tricked' with a fizzy lime filling or 'treated' with a chocolate truffle filling. The POS featured the line 'We dare you to taste your fate', which I thought was a nice way of egging people (especially kids) into having a go. I think this is a pretty fun idea, introducing a challenge element into the promotion rather than just getting something free.

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